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What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger?

Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turning your book into a brand.

Ann Carden is a business strategist and founder of Expert in You®, helping authors and experts scale with high-end strategies and standout positioning.

Press play to learn how to turn your book into a business and reach more of the people you’re meant to serve.

What You’ll Learn

• Why the book launch is just a milestone, not the destination.
• How to create a strategy beyond “just sell the book.”
• The key to positioning yourself as a high-value expert.

Resources Mentioned

• Ann Carden’s website: annlcarden.com
• LinkedIn Learning Course: Think Bigger About Your Career by Allison Lane
• Allison Lane’s tech stack pack and marketing resources: https://www.lanelit.com/tech
• Book Recos:
  • Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not! by Robert Kiyosaki - https://bookshop.org/a/55773/9781612681139
  • Gap in the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan - https://bookshop.org/a/55773/9781401964368
  • The Slight Edge: Turning Simple Disciplines Into Massive Success and Happiness by Jeff Olson - https://bookshop.org/a/55773/9781626340466
  • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Benjamin Hardy - https://bookshop.org/a/55773/9781401969950

Timestamps

• [03:08] Why your book needs a strategy (and what most authors miss).
• [09:26] How to use your book to book paid speaking gigs.
• [14:37] Positioning: The secret to standing out online.
• [20:32] The most effective book marketing strategies right now.
• [30:52] Why getting help is the ultimate fast-track.

Tune in. https://www.youtube.com/watch?v=_Ef8bZh4uuU

Rate, Review, & Follow The Author’s Edge

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• Click here, scroll to the bottom, and tap to rate with five stars.
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