In this episode, I chat with Alex Apppolonia, the founder of a custom home construction company that focuses on high-end, ground-up builds for exclusive clients. We dive into how Alex determines his pricing, the challenges of working in the luxury construction space, and how this business is all about arbitraging human labor—just like any other business. Alex shares valuable insights on running a successful construction company and how he balances quality, cost, and labor efficiency to meet the demands of his clients.

Alex discusses the importance of building strong relationships with contractors, suppliers, and clients to ensure smooth operations and high-quality results. He shares the key factors that go into pricing projects effectively, from labor costs to material sourcing, and why understanding the human element of the business is crucial for maintaining profitability and delivering value to clients.

We also talk about the growth of his company and the lessons Alex has learned about scaling a construction business while managing high-end, custom projects. If you’re interested in starting or growing your own construction company, this episode is packed with practical advice that can help you navigate the complexities of the industry.