A lot of buyer’s agents think being “better” just means moving faster. Taking every late-night call, saying yes to every showing, and running themselves ragged across town. More homes, more showings, more hustle.

But hustle doesn’t equal conversion, it often equals burnout. The agents who actually win with buyers aren’t the ones sprinting around at all hours. They’re the ones who slow down, take control, and position themselves as trusted advisors.

The truth is, too many buyer’s agents play the role of door-opener. They think value comes from access, when in reality, buyers are craving authority. Without clear guidance, clients don’t feel safe. They get overwhelmed by endless options, stall out on decisions, and eventually ghost you.

Being a great buyer’s agent isn’t about being available 24/7. It’s about creating safety through authority, building trust by asking better questions, and making recommendations without being pushy.

So how do you shift from being “just another agent” to the one buyers actually listen to? How do you guide clients without making them feel like subordinates?

In this episode of Level Up, we break down exactly what separates the buyer’s agents who burn out from the ones who close deals consistently, and how you can step into that second category.

Buyer’s agents want to be the respected advisor, but they tend to act like they’re just the door opener. -Greg Harrelson

Things You’ll Learn In This Episode

• Value beats volume Being available 24/7 and running from showing to showing doesn’t make you a better agent. What happens when you focus on bringing value and expertise instead of more showings?
• The power of buyer consultations Most agents skip straight to showings, but consultations uncover motivation, timelines, and deal-breakers. How does a simple upfront conversation save you time and boost your conversion rate?
• Authority without arrogance Buyers want guidance, but they don’t want to feel bossed around. How do you step into authority while still making clients feel safe and in control?

About Your Host

Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.

Guest Hosts

Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease.

In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.

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