Brett Huselton shares his extensive experience in clinical research sales/business development with specific insights on how to be chosen by clients. In his discussion with John Reites, he emphasizes the importance of building relationships in sales, talks about the evolving role of AI in sales support, and clarifies the distinction between real world evidence and real world data (because he is passionate about how it is changing how research data is collected). Brett advocates for a focused approach in sales and strategy, highlighting the importance of evidence-based selling and the need for adaptability in a rapidly changing environment.

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Thank you for joining Inclusion Criteria: a Clinical Research podcast hosted by me, John Reites. This is an inclusive, non-corporate podcast focused on the people and topics that matter to developing treatments for everyone. It’s my personal project intended to support you in your career, connect with industry experts and contribute to the ideas that advance clinical research.

Inclusion Criteria is the clinical research podcast exploring global clinical trials, drug development, and life‑science innovation. We cover everything clinical research to deepen your industry knowledge, further your career and help you stay current on the market responsible for the future of medicine.

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