In today’s polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers.

Chris shares insights on:
✅ How political and cultural identity shape buying behavior
✅ The biggest mistakes businesses make when trying to appeal to "everyone"
✅ Practical steps to identify and attract the right audience
✅ Subtle messaging shifts that can make your brand more effective
✅ How to market smarter—without taking a political stance

Whether you're a small business owner, marketer, or entrepreneur, this episode will give you actionable takeaways to help you craft marketing messages that truly resonate.

🔗 Get Chris’s book, Red & Blue Customers → Buy Here
🌐 Learn more about LifeMind AI → lifemind.ai

Tune in now to discover how to align your brand for success!

00:00 Introduction and Guest Welcome
00:39 Icebreaker Question
01:39 Exploring the Book: Red and Blue Customers
02:30 Research Insights and Market Behavior
06:55 Applying Insights to Business
10:06 Marketing Strategies for Different Audiences
26:05 Challenges and Missteps in Marketing
29:11 Practical Steps for Business Owners
35:14 Conclusion and Final Thoughts

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.