How right topic, right place and right time can tip the balance for event success.
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How right topic, right place and right time can tip the balance for event success.
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In the past we were so focused on the event delivery. Now, the event is part of an integrated set of activities that build communities. Events are no longer isolated and no longer just about the event.
We sit down for a long overdue chat with our good friend Nick Laurence, Marketing and Demand Gen Leader at Sage. Our association with Nick goes back more than fifteen years and if you think, coupled with us idiots, this is an old dog conversation, then be prepared to learn new tricks as Nick charts the evolution of events over the past two decades. Nick tells us “We’re human, we’re social, we want to be together. The advent of digital marketing has given us the opportunity to expand the reach of events we’re running” and helps us answer the question "What’s right for event growth?"