Behavioural science is constantly evolving. But what are the latest developments, who is at the forefront of this work and what questions are they raising?

Recorded at the Behavioural Exchange conference #BX2025 in Abu Dhabi, Michael Hallsworth, BIT’s Chief Behavioural Scientist, explores the next frontier of the field with some of its most innovative practitioners - asking the question ‘How will AI affect the ways we apply behavioural science to real-world problems?’

We hear from:

🎙️ Sanjog Misra, Charles H. Kellstadt Professor of Marketing and Applied AI at the University of Chicago Booth School of Business - on using AI to deliver super-personalised messaging at scale

🎙️ John List, Professor in Economics at the University of Chicago - how AI can open up ‘option C thinking’

🎙️ Rasha Attar, the Director of the UAE’s Behavioural Science Group - on developing a tailored large language model to enhance understanding of public responses to policy areas

🎙️ Iyad Rahwan, Director at Max Planck Institute for Human Development and the Center for Humans and Machines - on the ethics of AI and user transparency

Tune in to hear how the field of behavioural science is expanding in new and unexpected directions, and how artificial intelligence is being used not just to apply the science more effectively but also reshape the very questions we ask.

The BIT podcast

Discover the fascinating and surprising world of behavioural insights by listening to the BIT podcast, brought to you by the Behavioural Insights Team. Find out how understanding the ways people really think and behave through behavioural science can help deliver a fairer society for us all.

Links

To learn more about BIT’s work visit our website: www.bi.team