『How in the Hell?』のカバーアート

How in the Hell?

How in the Hell?

著者： Brett Essman
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Have you ever wondered how your favorite ad campaigns got made? I talk to some of the best creatives in the business about how they made ideas happen. From brief to execution and everything in between, this is, How in the Hell.

© 2025 How in the Hell? マーケティング マーケティング・セールス 経済学
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  • How in the Hell? Aisha Hakim

    How in the Hell? Aisha Hakim
    2025/10/29

    In this episode, Aisha and I delve into her experience creating her first Super Bowl commercial for Hyundai as a junior creative. We explore the team's challenges, their creative process, the dedication that drives their consistent delivery of outstanding work, and how to master your craft.

    You can find the work we discussed here: https://aishamadeit.com/nice/
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    54 分
  • How in the Hell? Cameron Day

    How in the Hell? Cameron Day
    2025/10/22

    In this episode, Cameron and I delve into his iconic work for Shiner Beer, exploring its journey into the world. We discuss the challenges the team encountered, their creative process, and the drive to consistently produce exceptional work.


    You can find the work we discussed here: https://www.iamcameronday.com/work#/nacht/



    Cameron Day is the author of The Advertising Survival Guide trilogy — Chew With Your Mind Open, Spittin' Chiclets, and Stones & Sticks. MAD MAN, dropped recently, and very soon, CHAIOS will join the fray, an epic non-fiction AI battle between a mad man and a machine. Cam has worked at renowned agencies such as Ogilvy, DDB, Saatchi, GSD&M, BBDO, and McGarrah/Jessee.
    P.S. Legend is debatable


    His books can be found here:     https://www.iamcameronday.com/
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    31 分
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