Abbas Udawala is the CFO of Hexagon Digital Wave who is a seasoned financial veteran with a track record of turning companies around. He joins us today to share his insights on leadership and building a strong personal brand.

With a resume that includes nine transactions and executive roles in multiple industries, Abbas knows a thing or two about navigating the complex world of business. He's been involved in everything from high-growth startups to turnarounds, giving him a unique perspective on the challenges and opportunities facing today's leaders.

During the conversation, Abbass discusses the importance of your personal brand:

• Earn the Trust- through authentic conversations

• Transparency-Open dialogue and trust building

• Self Awareness- be honest with yourself to maximize your strengths and identify areas to improve

Two key takeaways:

• Honesty in leadership- have those direct conversations while being proactive

• Operational ownership- you have to know your business

In addition to Hexagon Digital Wave, Abbass has been a CFO for Custom Window Systems (sold to strategic buyers), US Fence Solutions, Antelope Oil Tool & Mfg. Co, Griffen Dewatering, PGI International (Sold to a strategic buyer) and more. He holds an MBA from Tulane University and volunteers with business and social nonprofits.