In this episode of The Build, I share a stream-of-consciousness on all the things happening while building Convivial, Pure Yums, and my overall life.

Sharing lessons from the hills and valleys, and documenting the steps that I've taken to keep the hills rewards strong and the valleys lessons to heart.

Staying in the game is what matters most.

Never stop building, growing, and learning.

I hope you enjoy this monologue.

- Jeff

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Missed you!

I was neck-deep "in" the business over the last 30 days. It's an important thing to deep dive into the things that are working and that aren't working.

The ultimate goal is to systemize the business so it doesn't rely on me, or any senior leader, and can continue to grow and thrive with intentional decision points and processes.

Step-by-Step we are getting there, but it's great to be back online sharing with you today 3 lessons I learned from this journey with you.

Enjoy!

Jeff

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“What needs to be true?”
It’s a simple question — but it’s changed how I think, plan, and move forward.

In this quick episode, I break down why this phrase has become my go-to filter when I’m stuck, overwhelmed, or facing a decision clouded by noise. It helps cut through emotion, guesswork, and second-guessing — and brings you back to clarity.

We talk about:

• How this question simplifies complex decisions
• Why it helps separate signal from noise
• When to use it in business, leadership, or daily life
• A few examples from my own process right now

If you need a simple mental reset that leads to real action — this one’s worth your next six minutes.

Go get it.

Jeff

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I came home from the kitchen at 1 AM and reflected how much I missed at home.

Those moments hit hard — and I don't forget them.

In this episode, I talk about the quiet, ongoing struggle to be present as a parent while building something that demands your full attention. It’s not just about time. It’s about presence — and the pain of missing what matters most, even when your work has purpose.

We get into:

• The difference between quality time and quantity time
• What that 1 AM moment showed me about how I’m leading at home
• The quiet guilt that can creep in — and what to do with it
• How I’m learning to shift without slowing down what I’m building

If you’re building something that matters but struggling to stay present with the people who matter most — this one’s for you.

Cheers.

Jeff

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used to avoid hard conversations — and it hurt my leadership more than I realized.

Whether it was fear of conflict, wanting to keep the peace, or just hoping things would “work themselves out,” I stayed quiet when I should’ve spoken up. And it cost me clarity, trust, and growth.

In this episode, I share how I’ve grown through that, what shifted in me, and why feedback — even the uncomfortable kind — is one of the greatest gifts in leadership.

We talk about:

• The hidden cost of avoiding hard conversations
• How to give (and receive) feedback with strength and care
• What changed when I stopped fearing conflict
• Why clarity and accountability create real trust — at work and at home

If you’ve ever struggled to speak the truth — or wished someone had spoken it to you sooner — this episode is for you.

Hope you enjoy.

Jeff

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I didn’t start Pure Yums because I wanted to be in the food business.

I started it because my son couldn’t eat most of what was on the shelf — and I knew we could do better.

In this episode, I share the real story behind Pure Yums:

Where it started, what pushed me to act, and why this mission matters more than ever today.

It’s a story about family, food, and fighting for something better — one ingredient, one label, one product at a time.

We talk about:

• What I saw (and didn’t see) in the allergy-safe food space
• Why Pure Yums had to exist — and what I wanted it to feel like
• The values that still shape the decisions we make
• What’s hard, what’s worth it, and what keeps me going

Whether you’re a parent, a builder, or someone who wants to create with conviction — this one’s for you.

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When you think about scaling a food brand, you expect the hard parts to be production, marketing, or demand.
What I didn’t expect? That finding the right co-packer would be the biggest bottleneck so far.

In this episode, I share where I’m at right now in the process — the calls that went nowhere, the red flags I couldn’t ignore, and why I’m choosing to wait instead of rushing a deal that doesn’t feel aligned.

This isn’t just about operations. It’s about protecting what you’re building.

If you're growing a product-based brand, or thinking about partnering with a manufacturer, this episode gives you a real look inside the part of scaling no one talks about enough.

We cover:

• Why co-packing is more personal than people think
• The tension between growth and trust
• How I’m staying clear in the face of pressure to “just move”
• What this bottleneck is teaching me about patience, alignment, and long-term thinking

This is the part most people skip over. I’m walking through it with you — in real time.

Enjoy.

- Jeff

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As the year closes, I’m not just making plans for 2026 — I’m choosing what not to carry with me.

In this episode, I share the real, sometimes uncomfortable truths I’ve had to face this year — as a founder, a father, and a human trying to build something meaningful without burning out.

This is less of a highlight reel, more of a mirror. The lessons that cost me time, energy, and peace — and what I’m letting go of so I can lead better and live lighter.

Inside:

• What I finally had to release in business this year
• Leadership habits I won’t bring into 2026
• How fatherhood re-centered my ambition
• The invisible weight of doing too much, too long
• What it takes to move forward with clarity and conviction

If you're tired of carrying what no longer fits — this one's for you.

Let's make 2026 our best year ever, together.

- Jeff

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