How We All Got Tricked Into Selling Ourselves Online | Social Media's Dark Shift | The Social Edge Ep. 6

Is social media still social — or just a digital shopping mall?
In this unfiltered episode of The Social Edge Podcast, Georgia and Isho break down how platforms like Instagram, TikTok, Facebook, and LinkedIn have morphed from friend-sharing tools into manipulative marketplaces. If you're building a personal brand, running a business, or just trying to keep up — this conversation will open your eyes.

🧠 You’ll learn:
How social media weaponises your attention like a casino
Why every post is now a sale — even if you’re not selling a product
How COVID forced the evolution of digital marketing and personal branding
Why TikTok shops, AR filters, and virtual trying-on are just the beginning
How to build a sustainable brand outside of social media


Whether you’re Gen Z on TikTok, a business on LinkedIn, or a creator juggling every platform — this episode is your roadmap to thriving in the attention economy while staying true to yourself.

⚠️ Watch until the end for insights on the metaverse, AI tools, and protecting your brand from digital collapse.

💬 Comment below: Is social media helping your growth — or stealing your time?

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