In this episode of The TrustBuilt Podcast, Bryan Fittin pulls back the curtain on how he built a video content agency that helps business owners build trust, lead with clarity, and scale their companies without burning out.

From hiring the right people to maximizing the ROI of content, Bryan shares the mindsets and systems that make Go Rogue Studio thrive.

If you're a business owner, entrepreneur, or leader who wants to grow your influence while reclaiming your time, this conversation is for you.

⏱️ Chapters

00:00 – Why empathy matters in content creation

02:13 – Bryan’s origin story & Go Rogue Studio overview

04:00 – Why video builds trust and connection faster

06:20 – That one trade show moment that changed everything

08:00 – Helping clients get comfortable on camera

10:30 – How to think beyond the script: Serve the person, not the lens

13:20 – From podcast to content engine: Why structure matters

14:45 – Using content for onboarding, training & team clarity

16:20 – Don’t just make content—maximize it

18:00 – Cajun cooking, gumbo, and getting more from what you already have

20:00 – Creating content with strategy, empathy, and the end in mind

22:00 – Scaling the team: hiring for will, not just skill

24:00 – The “Buy Back Your Time” mindset shift

26:00 – Hiring mistakes, attitude over aptitude, and building culture

30:00 – Coaching, winning moments, and chasing clarity

34:00 – What if everything goes right? A mindset shift for leaders

37:00 – People-first processes and strengths-based leadership

40:00 – Clients as friends: the power of trust-driven business

43:00 – Pricing conversations and value alignment

48:00 – Final thoughts on trust, growth, and meaningful work

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🔗 Connect with Bryan Fittin

🌐 https://goroguestudio.com/

LinkedIn: https://www.linkedin.com/in/fittin/

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Are you a business owner who is ready to break free from the day-to-day grind & build a self-sustaining company?

👉 Set up a time to talk to Alan

🔗 https://www.trustbuiltsolutions.com/contact