Someone in our meeting casually said, "Damn, rats are gonna have a rough year in 2026."

And that one sentence cut our client's cost per lead from $60 to $16.

Sounds ridiculous, right? But here's what happened: we were running ads for a Chinese metaphysics coach in Singapore. The numbers were getting worse. We were stuck in spreadsheets, testing memes, pulling our hair out. Then someone mentioned their zodiac forecast for 2026, and suddenly everyone got curious about their own signs.

That's when we realised: our audience was already wondering what the new year meant for them. We didn't have to manufacture interest. We just had to show up with the answer.

In this episode, you'll learn:

1. Why calling out specific identity groups (like zodiac signs) makes ads almost impossible to ignore
2. How to "enter existing conversations" so you're capturing demand instead of creating it
3. The shortcut to instant trust that most marketers completely overlook
4. Why the best ad ideas are often hiding in plain sight — and how to spot them

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

74% of people don't trust you.

Ouch.

According to the Edelman Trust Barometer, trust in online experts and influencers has tanked to an all-time low of 26%. So if you're a coach or creator wondering why your webinars aren't converting like they used to… it's not just you.

But here's the thing. Trust can be rebuilt. Attention can be recaptured. And webinars can absolutely still print money in 2026.

You just need to play by a different set of rules.

In this episode, I'm laying out 7 battle-tested strategies that address the biggest challenges coaches and creators face right now: the trust gap, goldfish attention spans, insane competition, and webinar fatigue. Think of it as a profit playbook built for the chaos of 2026.

Here's what you'll walk away with:

1. Why selling information is dead (and what to sell instead if you want to stay relevant)
2. The "anti-pitch positioning" that actually makes people trust you MORE
3. How the old "7 touchpoints" rule became the "7 hours" rule (and why your webinar alone isn't cutting it anymore)
4. Why Meta is now rewarding creative ads, and how to use that to crush your competition
5. The secret to standing out when everyone has a "blueprint," "framework," or "matrix"

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

If you're betting everything on ONE funnel, ONE traffic source, ONE way of bringing in leads…

… You're one ad algorithm change away from disaster.

That's why I developed the Funnel Multiplier System

Instead of placing all your eggs in one basket and praying nothing breaks…

… This is all about building multiple funnels that work together as an Anti-Fragile Ecosystem.

You'll learn:

1. Why relying on a single funnel actually LIMITS your business
2. How different funnels ‘capture’ customers at different awareness levels
3. The "omnipresence effect" that makes prospects think you're WAY bigger than you are
4. How one client layers multiple funnels to create ENDLESS sales opportunities

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

I almost called this episode "Following Up After the Event."

Then I realized that title would make you scroll right past it. So I gave it a fancy name instead: The Autonomous Conversion Protocol.

(Us marketers aren't that smart, so we gotta make ourselves sound smarter somehow, right?)

Naming aside, this is where most coaches leave money on the table.

They run a webinar. They get some sales. They celebrate. Then they move on to the next campaign.

Big mistake.

Because the math shows something wild: if you're already getting 2x return on your ad spend from your webinar, you could be getting 4x, even 6x... without spending another cent on ads.

That extra money? It's sitting with the people who showed up but didn't buy. The ones who registered but never showed. The folks who just need one more nudge, one answered objection, or one reminder before they finally pull out their credit card.

Using an Avengers analogy (because who doesn't love those movies), this episode is about collecting that final Infinity Stone for your profit engine.

In this episode, you'll learn:

1. The "Three Rings of Profit" and why you need different follow-up strategies for each group
2. How to turn fence-sitters into buyers using a simple "Follow-up Stack" that works while you sleep
3. Why your AI chatbot could become your best closer (I call it the "Automated Closer" because Jarvis was already taken)
4. The biggest mistake I made with my own email list that cost me sales... and how to avoid it
5. How to build a "Compounding Value Multiplier" (a.k.a. a newsletter that people actually want to read AND buy from)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

What if, like in the movie Inception, you could sneak into peoples’ subconscious and plant IDEAS in their head?

And you DON’T need to resort to an elaborate and risky crime to do it?

That’s exactly what we can achieve…

With emails.

Believe it or not, there’s a lot of psychological tricks you can pull off with just emails.

And these could result in some massive results – like making more people want to attend your webinars or buy your offer…

In part 3 of the Perpetual Profit Engine, you’ll discover:

1. The 4 email types you need before any webinar (and the psychology behind each)
2. Why being "afraid to send too many emails" is killing your show-up rates
3. How to use open loops that make people's brains NEED to attend
4. The ONE critical webinar mistake that tanks your sales

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your ads are gladiators.

Every time you hit "publish," you're throwing them into an arena where they'll either conquer… or get slaughtered by the competition.

The problem? You're sending your gladiators into battle with rusty swords and zero training.

In Part 2 of this 5-part mini-course, I'm breaking down the Traffic Certainty Principles that separate winning ads from expensive flops. These are the same principles we used to help a client go from barely breaking even to a 12X return on ad spend. (That's $12 back for every $1 spent, if you're wondering.)

I also use a lot of Gladiator references because I love that movie. You've been warned.

In this episode, you'll discover:

• The 3 traffic mistakes killing your ad performance (and why cheap leads might actually be costing you more)
• Why launching 20+ ad variations at once is smarter than "testing" one ad at a time
• The "Champion Principle" that tells you exactly when to feed your winning ad... and when to retire it
• How to create a "quantum leap" in results by beating your own best-performing ads
• Landing page elements that can drop your ad costs by 10% or more (most people completely ignore this)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Most coaches and course creators don't have a revenue problem.

They have a system problem.

They post on social media, do some networking, run a few ads, host a webinar here and there… and hope something sticks.

But hope isn't a strategy.

And random marketing doesn't scale.

That's why in this episode, I'm kicking off a special 5-part mini-course called the Perpetual Profit Engine.

Think of it as the ultimate cheat code for building a client acquisition machine that runs predictably, month after month.

In this first episode, you'll discover:

• The #1 reason most high-ticket businesses stay stuck (hint: it's not your offer, your skills, or your mindset)
• 10 non-negotiable protocols that turn a "hope and pray" webinar into a profit-printing system
• Why focusing too much on your webinar content might actually be killing your conversions
• The simple thank-you page tweak that transforms cold prospects into paying customers before they even attend your event
• How one client used this exact system to generate 6,000+ leads at a 5.44x return on ad spend

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

2026 is going to be BRUTAL for coaches.

The reason?

They’re facing headwinds that didn’t exist just two years ago.

Like people replacing their coaches with ChatGPT.

But here’s the good news: there’s a NEW marketing system that actually works in this landscape.

One that builds trust through multiple touchpoints, positions you as the ONLY logical choice, and makes your competition (including AI) irrelevant once prospects enter your ecosystem.

In this episode, you'll discover:

• The 5 headwinds killing coaching businesses in 2026 (and why your old funnel can't survive them)
• Why relying solely on Facebook Ads is a great way to destroy your cashflow
• Why a "Mini Course funnel" can help you build trust FAST
• How to structure a monthly event that turns fence-sitters into buyers
• A sneak peek at Radical Marketing’s multi-funnel system

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com