Your landing page visitors aren't leaving because of your ad. They're leaving because of the order your copy appears on the page.

Most coaches write their webinar registration pages the way they'd explain something to a friend. Start with what the webinar is about. Explain the solution. List the benefits. Then mention who it's for somewhere near the bottom.

Makes total sense to the person writing it. Zero sense to the person reading it.

Because people don't decide logically and justify emotionally. It works the other way around. They feel first. Then the brain finds a reason to act.

So if your page leads with the solution before the reader feels understood, you're essentially proposing marriage before saying hello.

This episode covers the exact copy framework behind over 2 million webinar sign-ups - including a real landing page breakdown that went from 14% to 23% conversion on cold traffic. A 50% jump, without touching the design.

In this episode, you'll discover:

• Why writing your landing page in "logical" order is silently killing your sign-ups (and the psychological sequence that actually converts)
• The 3-Layer Headline Stack: how to combine desire and frustration in one line using the Polarity Effect
• The bullet point mistake that hands readers a reason NOT to register - and how to fix it
• What to put in your bio that actually earns trust (hint: your certifications and media features aren't doing the job)
• The 3 supporting elements that separate a page that looks fine from one that genuinely fills your webinar

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

He ran webinars every single week — and lost money every single time.

Mark's ads were working. His show-up rate was solid. His CPLs were decent. So he did what most coaches do — he rewrote his presentation, tweaked his offer, and hoped things would change.

They didn't.

Turns out the problem had nothing to do with any of that. His funnel was architecturally broken — it only had two zones. The zone he was missing? That's the one that took him from losing money to a 6x return on ad spend. Same ads. Same offer. Same webinar.

If you're running webinars and wondering why the numbers don't add up, this one's for you.

In this episode, you'll discover:

• Why your webinar probably isn't the problem — and the real reason most webinar funnels bleed money even when the ads and offer are solid
• The pre-event "Indoctrination Sequence" — how to build trust with your audience before they've even seen your face on screen (and why sending more emails before the webinar is actually the right move)
• The Three-Path CTA — a simple way to close your webinar that makes "I'll think about it" almost impossible for your audience to say
• The 10-80-10 Rule — why 80% of your attendees are buyers who just weren't ready on the day, and how to make sure they come back to you instead of your competitor
• Zone Three: The Long Tail Webinar System — the 21-30 day follow-up architecture almost nobody builds, and how adding it generated Mark 30%+ more revenue from the exact same event

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your prospect now has a free coach in their pocket.

It’s called ChatGPT.

And whether we like it or not, people are already using AI to replace business coaches, life coaches, even psychologists.

Wild, right?

But that’s the world we’re marketing in now.

So if your webinar funnel still looks like this…

Ad → landing page → webinar → pray someone books a call…

Then you’re probably burning more money than you need to.

Because the old webinar playbook isn’t dead.

But it definitely needs a serious upgrade.

Inside, Terence breaks down the 4 webinar lead gen strategies working right now in 2026 — using real client numbers, real campaigns, and the stuff most agencies probably won’t tell you.

You’ll discover:

• Why “creative fatigue” might actually be message fatigue — and how that mistake quietly drives your CPL up
• How the Multi Funnel Lead Gen System stops your webinar from becoming one giant single point of failure
• Why Blitzvertising helps you find the winning message before wasting time and money on fancy video creatives
• How the Sprint Webinar helped one client hit an 84% show-up rate when the industry average sits around 30–40%
• How AI follow-up can revive cold leads, handle fence-sitters, and convert people you’ve already paid to acquire

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Most coaches running webinars are making about half of what they could be.

And their ads have nothing to do with it.

Which is a bit of a gut punch if you've spent the last six months obsessing over your creatives, tweaking your Facebook targeting, and stressing about every dollar going into your ad account.

Because here's the thing — a webinar that's "profitable" and a webinar that's actually optimised are two very different things. The gap between the two? That's where the real money is hiding.

In this episode, Terence pulls back the curtain on 7 real strategies — with real clients, real numbers, and real results — that are quietly unlocking significantly more revenue from webinar funnels that are already up and running.

Here's what you'll discover:

• How one client built a list of 100,000 people from a single webinar funnel, then launched 20 other course creators to that same audience — and took an equity stake in each business. That's 20 different revenue streams from one list.
• The "precision conversion engine" model that helped an established 7-figure coaching business grow nearly 3x in 5 years — and how proper audience segmentation turns unpredictable conversion rates into a repeatable system
• Why most webinar funnels don't have an ad problem — they have a messaging problem. And how a simple repositioning took one trading education program from breaking even ($1 in, $1 out) to a 12x return on ad spend in the very next webinar
• The "on-call webinar" — a simple, low-effort strategy that ended up generating more revenue than the original live event — plus how one client made £85,000 from his existing list without spending a single extra cent on ads
• A cautionary tale about how one client went from six-figure launches and strong results for 8 solid months… to barely breaking even. And the specific mistake that caused the crash (spoiler: Meta's new AI system is now actively punishing this exact behavior)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your webinar ads are running. Your bank account's shrinking. And half the people who registered apparently have better things to do on webinar day.

Sound familiar?

So you did what any sane person would do — you tweaked the targeting, swapped the creative, maybe even jumped ship from Facebook to YouTube hoping the grass was greener.

Spoiler: the grass was the same shade of brown.

Here's the thing most people won't tell you. The platform isn't the problem. Your budget isn't the problem. The problem is you're running webinar ads like they're regular ads — when they're a completely different beast. A lead gen ad sells a thing. A webinar ad sells an experience. And that one distinction changes everything.

Which is exactly why this episode exists. I'm breaking down the 4-part Webinar Ad Amplification System — the framework behind every profitable webinar campaign we've run at Radical Marketing, across Facebook, YouTube, and just about every niche you can think of.

In this episode, you'll learn:

• The 4 most common mistakes killing your webinar ad campaigns (and the one "logic error" behind all of them)
• Component #1 — Platform Architecture: Why running ads on Facebook, YouTube, and LinkedIn at the same time is the fastest way to lose on all three (plus the 2 questions that tell you where to plant your flag first)
• Component #2 — Hook Science: The one job your webinar ad actually has — and it's NOT what 99% of coaches are doing (plus the Blitz Advertising sequence that keeps you 3 steps ahead of ad fatigue)
• Component #3 — Audience Architecture: The "Three Temperature Model" almost nobody uses — and why running ads without it is like walking up to strangers and proposing marriage on the first hello
• Component #4 — Scaling Logic: The 3 green lights that must ALL be on before you touch your budget — and the 3 ways to scale (most people only know one, and it's how winning campaigns go from printing money to bleeding overnight)
• The real-world case study where we pushed a client's show-up rate above 40% and hit 12X ROAS in just 45 days — using this exact system

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your audience isn't tired of your webinar.

They're tired of seeing it the same way. Over and over again.

There's a special kind of dread that comes with webinar promotion season. You write the email. You hit send. You watch the unsubscribes roll in like a slow-motion car crash. And after all that, you still end up with a webinar where five people show up — two of whom are your own team members.

(We've all been there. Don't be ashamed.)

The instinct is to push harder. Send more emails. Post more on socials. But that's not promoting smarter — that's just digging the hole deeper.

The real problem? You're relying on too few channels. And using them wrong.

In this episode, you'll discover:

• The LinkedIn feature almost nobody uses that lets you personally invite your entire network to your webinar — no premium account, no paid ads, no begging
• What "audience borrowing" is, why it's not just a collab, and how it can bring in higher-quality leads than your own list
• How to retarget people who've already engaged with your content — without spending a single cent on ads
• The list segmentation trick that turns one webinar into three personalised campaigns — so your promotions feel like a personal message, not a broadcast
• The 3-Layer Organic Promotion System that fills your webinar without spamming your list into oblivion

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

100 people sign up for your webinar.

By the time you go live, 70 of them have already ghosted you.

(And no, they didn't "forget." They just didn't care enough to show up.)

So you're spending money on ads, writing emails, tweaking funnels… only to present to a room that's emptier than a gym on January 15th.

Here's the thing most people get wrong. They think the fix is more traffic. Better ads. A fancier funnel.

But the real problem? Your webinar system has a leak. Actually, it probably has three.

This episode breaks down the exact 4-pillar framework we've used at Radical Marketing for over a decade to stop the bleeding — and turn webinars into actual revenue machines.

In this episode, you'll learn:

• The 3 "silent failures" hiding in almost every webinar campaign (and why better ads won't save you)
• A dead-simple topic formula that makes people feel stupid for NOT registering
• Why most marketers completely drop the ball AFTER someone signs up — and the show-up hack that can boost attendance by 20-30%
• How to structure your webinar so the pitch feels natural instead of awkward (hint: it starts in the first 5 minutes)
• The exact order to fix your 4 pillars depending on where you are right now — whether you're starting from scratch or already have a list

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Watch me dissect the full Perpetual Profit Engine here: https://www.youtube.com/playlist?list=PL2ffkgFveTjSdmDzYomKHni11BisOQ5v-

Someone in our meeting casually said, "Damn, rats are gonna have a rough year in 2026."

And that one sentence cut our client's cost per lead from $60 to $16.

Sounds ridiculous, right? But here's what happened: we were running ads for a Chinese metaphysics coach in Singapore. The numbers were getting worse. We were stuck in spreadsheets, testing memes, pulling our hair out. Then someone mentioned their zodiac forecast for 2026, and suddenly everyone got curious about their own signs.

That's when we realised: our audience was already wondering what the new year meant for them. We didn't have to manufacture interest. We just had to show up with the answer.

In this episode, you'll learn:

1. Why calling out specific identity groups (like zodiac signs) makes ads almost impossible to ignore
2. How to "enter existing conversations" so you're capturing demand instead of creating it
3. The shortcut to instant trust that most marketers completely overlook
4. Why the best ad ideas are often hiding in plain sight — and how to spot them

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com