Your landing page visitors aren't leaving because of your ad. They're leaving because of the order your copy appears on the page.

Most coaches write their webinar registration pages the way they'd explain something to a friend. Start with what the webinar is about. Explain the solution. List the benefits. Then mention who it's for somewhere near the bottom.

Makes total sense to the person writing it. Zero sense to the person reading it.

Because people don't decide logically and justify emotionally. It works the other way around. They feel first. Then the brain finds a reason to act.

So if your page leads with the solution before the reader feels understood, you're essentially proposing marriage before saying hello.

This episode covers the exact copy framework behind over 2 million webinar sign-ups - including a real landing page breakdown that went from 14% to 23% conversion on cold traffic. A 50% jump, without touching the design.

In this episode, you'll discover:

• Why writing your landing page in "logical" order is silently killing your sign-ups (and the psychological sequence that actually converts)
• The 3-Layer Headline Stack: how to combine desire and frustration in one line using the Polarity Effect
• The bullet point mistake that hands readers a reason NOT to register - and how to fix it
• What to put in your bio that actually earns trust (hint: your certifications and media features aren't doing the job)
• The 3 supporting elements that separate a page that looks fine from one that genuinely fills your webinar

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

He ran webinars every single week — and lost money every single time.

Mark's ads were working. His show-up rate was solid. His CPLs were decent. So he did what most coaches do — he rewrote his presentation, tweaked his offer, and hoped things would change.

They didn't.

Turns out the problem had nothing to do with any of that. His funnel was architecturally broken — it only had two zones. The zone he was missing? That's the one that took him from losing money to a 6x return on ad spend. Same ads. Same offer. Same webinar.

If you're running webinars and wondering why the numbers don't add up, this one's for you.

In this episode, you'll discover:

• Why your webinar probably isn't the problem — and the real reason most webinar funnels bleed money even when the ads and offer are solid
• The pre-event "Indoctrination Sequence" — how to build trust with your audience before they've even seen your face on screen (and why sending more emails before the webinar is actually the right move)
• The Three-Path CTA — a simple way to close your webinar that makes "I'll think about it" almost impossible for your audience to say
• The 10-80-10 Rule — why 80% of your attendees are buyers who just weren't ready on the day, and how to make sure they come back to you instead of your competitor
• Zone Three: The Long Tail Webinar System — the 21-30 day follow-up architecture almost nobody builds, and how adding it generated Mark 30%+ more revenue from the exact same event

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your prospect now has a free coach in their pocket.

It’s called ChatGPT.

And whether we like it or not, people are already using AI to replace business coaches, life coaches, even psychologists.

Wild, right?

But that’s the world we’re marketing in now.

So if your webinar funnel still looks like this…

Ad → landing page → webinar → pray someone books a call…

Then you’re probably burning more money than you need to.

Because the old webinar playbook isn’t dead.

But it definitely needs a serious upgrade.

Inside, Terence breaks down the 4 webinar lead gen strategies working right now in 2026 — using real client numbers, real campaigns, and the stuff most agencies probably won’t tell you.

You’ll discover:

• Why “creative fatigue” might actually be message fatigue — and how that mistake quietly drives your CPL up
• How the Multi Funnel Lead Gen System stops your webinar from becoming one giant single point of failure
• Why Blitzvertising helps you find the winning message before wasting time and money on fancy video creatives
• How the Sprint Webinar helped one client hit an 84% show-up rate when the industry average sits around 30–40%
• How AI follow-up can revive cold leads, handle fence-sitters, and convert people you’ve already paid to acquire

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com