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In this episode, I want to share with you the simple content matrix that will allow you to come up with never-ending content ideas to attract your ideal customers. Your content is the bridge between where they are right now and where they want to be. And if you can clearly demonstrate that you understand where they are coming from emotionally and you are able to paint a picture of the solution, cast a vision of the outcome, you’ve literally created a bridge in their mind between where they are and where the want to be. And you can present your offer as that bridge and not only will it be emotionally appealing but it will also make logical sense.

Now that we know the emotionally triggering problems, and we know the ideal results that our product solves that our prospect wants, all we have to do is connect the two.

And so you basically now have a never-ending hook generator because you know what is going to emotionally trigger your audience, all you have to do is test different ways of presenting it.

And then the same principle applies with the value side of the content matrix - you can use the dream outcomes and the core desires to get inspiration for the value that you deliver in your content after the hook.

Instead of giving bland educational tips, you can now share the tips in the context of helping people attain that dream outcome.