How does a successful realtor make a 180-degree career pivot to becoming a tequila entrepreneur? Joining this episode of The Spirit Guides is Rob Gerard of The Tequila Collective (@The_TequilaCollective) to share his unique story.

From Posting Photos to Growing an Online Tequila Empire

Like most spirit influencers and content creators, Rob had no intention of becoming a big name in the tequila world. As he puts it, he’s “just a guy who loves tequila.”

But surprise successes turned what was just a hobby and a passion into a fully-fledged tequila empire featuring merch, sponsorships, collaborations with brands, tours, and private tastings.

But where did it all start? Rob joins The Spirit Guides to share his journey from simply posting pictures of his tequila collection online to creating videos and getting a combined one million followers who see him as the go-to guy for tequila recommendations.

In This Episode:

· How Rob first fell in love with tequila

· Why he started posting pictures about his growing collection

· How Rob balances his career in real estate with his tequila commitments

· Rob shares what types of content have skyrocketed his follower count

· Fan interactions with the man behind The Tequila Collective

· The satisfaction of helping brands gain more recognition

This episode is brought to you by LoveScotch.com and edited by our friends over at Content 10x.