Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typical business chat – it's raw, honest insights from someone who's been there since the internet's first browser and has the battle scars to prove it.

Talking points include:

• Why being "the pen AND the ink" for your clients creates partnerships that last decades, not months.
• The brutal truth about when to walk away from lucrative deals that don't align with your values.
• How staying boutique can actually make you more profitable than scaling to hundreds of employees.

Listen to find out more about:

• The exact moment Moshe knew he'd found his calling (involving a DOS programming book in the South African army)
• Why WhatsApp has become his most critical business tool for managing global partnerships
• His controversial take on why "just buy traffic and get rich" is the most dangerous myth in affiliate marketing

Key segments of this podcast and where you can tune in to go direct:

[08:44] The North Star principle for building partnerships that last decades

[24:13] The CEO stepping-down story that will change how you view leadership

[30:40] Rapid-fire partnership wisdom and industry myth-busting

Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.

Send me a text with your questions