A funnel without traffic is like…

a river with no bridge

a fire with no wood

a house with no walls

a car with no gas

Traffic is already out there and you have nothing to do with that.

All you are trying to do is jump in front of enough traffic to get the attention of your target audience.

The best writers aren’t the ones with bestselling books. The people with best selling books are just the people that keep showing up over and over and over again anytime there is an event for authors.

If you are already podcasting, you are building your largest traffic source that is free in exchange for creating great content.

So if you started your podcast and you have listeners, you have successfully jumped in front of traffic that would otherwise be listening to other content and they are now listening to your content.

What most podcasters miss is that the game is not over when you successfully pick up enough traffic for your podcast. 

The traffic that you have is only valuable to other people at scale. So in other words, it’s only valuable to other companies, sponsors, authors, etc. in large volumes.

Since your traffic is most valuable to you from the moment you acquire it, you need to have a way to capture that traffic and KEEP it consuming your stuff.

This is why we recommend creating products and services to your audience so that you can teach them what you know and get paid for it.

I see over and over again that podcasters only ever gain enough traffic that is valuable to them, but yet they never monetize that traffic.

That’s like thinking that you won’t start a business unless you can just go straight to the franchise model.

Almost every franchise starts with a single location. 

Before a podcast has enough traffic to become valuable to other companies, you already have enough traffic to make it valuable to your company.

So at the time when ONLY YOU qualify to benefit from your audience, you aren’t taking any steps to monetize that audience. That’s crazy!

I can tell you all day long how to get traffic, but if you don’t have any way to capitalize on that traffic, then there is no mechanism to convert your traffic into customers.

What have you created to ascend your traffic to the next level to convert them to customers?

You may be thinking that eventually, when you have enough traffic, you will create something to monetize. Create it now and then go capture more traffic!

Don’t get tons of traffic and have no way for them to become a customer.

You can pour jet fuel on your traffic by taking some very specific actions...

Once you have a funnel built, it’s time to ramp up your traffic acquisition methods. 

Depending on whether you have more time or money, you will be taking completely different actions.

In fact, the larger you can build your organic traffic, the less money you will have to pay for traffic.

So where can you jump in front of traffic if you have more time than money?

• Other podcasts
• Conferences
• Professional organizations
• Trade organizations
• Local groups
• Facebook groups
• Online communities
• Being an affiliate for a bigger name or company
• Creating affiliates for your products and services

If you have money for paid traffic, I have 2 recommendations:

1. Advertise inside the podcast apps to get more subscribers and downloads.
2. If you are advertising on social media or google, only drive traffic to your offers, not your podcast.

Want to learn more?

Sometimes it seems like selling is easy for everyone else but us! If you're new to the online marketing world, you may be making offers that aren't converting very well.

There's a very logical reason that some offers convert better than others, and if you are making this mistake, it's because it's just a natural tendency when you are new to making offers.

The first type of offer that many people make is an improvement offer. It's a very safe offer to make and it feels better than just trying to stick our necks out with some other type of offer.

After all, you really are trying to improve the lives of your audience members!

You want to help them manage their money better...

You want to help them have better relationships...

You want to help them be better parents...

In any niche it makes sense to want to improve whatever situation your ideal clients are in right now.

However, if you make an improvement offer, in almost every situation you will have lower conversions than if you made a different kind of offer.

The problems with Improvement offers are:

1) They aren't compelling enough to prompt your audience to take action.

2) The improvements you are offering will be much harder to measure.

3) It's hard to develop raving fans by only marginally improving their lives.

So what's the alternative to improvement offers?

Offers that will convert much better than improvement offers are transformation offers.

I'm not suggesting that you go out and make all sorts of outlandish promises that you can't possibly deliver.

However, when you focus on the transformation that you can bring to others' lives, you can probably articulate very well what that looks like.

Going back to who you serve and how you serve them with give you the lens through which to view the transformative impacts of your offer.

When you highlight the transformation in your offers, it becomes all the more compelling.

The more compelling and irresistible that you can make your offers, the higher converting they can be.

There's so many ways you can make your offer compelling, but in order for them to be high converting, they have to be so irresistible that your audience is compelled to action.

Then, you can only hope that the irresistibility of the offer will also compel them to take action on all of the content in your offer.

Because when you can truly be the catalyst for a transformational change in your audience, then you will develop a loyal audience!

Want to learn more? Join our private Facebook group here!

You can also find Christy and her team at www.teampodcast.com!

Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up here.

Today, I’m going to talk about the elephant in the room. So, you can have everything perfect on your podcast, but if you don’t get this one thing right, you will still struggle to have success. That’s right, today I’m getting all up in your business about your money mindset!

Hi there, welcome to Podcast Monetization Secrets, my name is Christy Haussler and I appreciate you joining me today.

In case you haven’t met me yet, I am the Founder and CEO of Team Podcast, a full service podcast production company. I’ve worked with over 250 podcasts and I’ve made more than a million dollars podcasting. I’m on a mission to help as many podcasters monetize as possible, and that’s why we are here today.

Today, I wanted to talk to you about something that I have struggled with over the years, and no matter how much I achieve, it always seems to come back at every level.

I’m referring to having money blocks!

My money blocks manifest through extreme anxiety. 

I can hear my money blocks in my language. 

When I tell myself “I can’t afford” something. 

Then my thoughts are consumed with panic about things that aren’t even real.

This causes me to want to cheap out on things, and then it always derails me and sets me back from achieving my goals.

Does any of this ever happen to you?

If so, I’m going to tell you my 3 step framework to overcome my money blocks.

1. Change my internal dialog.
2. Change my external dialog.
3. Do things that scare me.

Listen to this episode as I share my personal journey with overcoming my money blocks.

Want to learn more? Join our private Facebook group here!

You can also find Christy and her team at www.teampodcast.com!

Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up here.