How Pennant Moldings Uses AI and Traditional B2B Marketing

B2B Marketing Excellence & AI Podcast with Donna Peterson

Industrial marketing isn’t like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.

In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what’s actually working for their team right now. We talk about how they’re combining traditional methods—like trade shows and in-person visits—with smart use of AI to support research, improve outreach, and build stronger customer connections.

Whether you're in metals, plastics, or any industrial space, this episode is full of practical takeaways you can use right away.

Top 5 Topics We Cover:

• Why traditional marketing still works—and when to use it
• How Pennant is using AI to streamline sales research
• What’s working in email marketing today
• The importance of knowing your audience in technical industries
• How to maintain trust while integrating new tools like AI

What You Can Do Today:

• Revisit your email outreach—are you focusing on the recipient’s challenge first?
• Identify one traditional tactic (like trade shows or phone calls) that deserves renewed attention.
• Choose one AI tool that could save you time with research or outreach—start testing it in a small way.
• Talk to your sales team: Where do they feel AI supports their efforts—and where does it get in the way?

Let’s keep the conversation going:

How are you helping your industrial brand stand out and build stronger relationships?

Leave a comment, send me a message, or reach out at dpeterson@worldinnovators.com. I’d love to hear what’s working for you.

If this episode helped you in any way, consider leaving a quick review. It helps us continue sharing real strategies that support industrial brands doing meaningful work.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at dpeterson@worldinnovators.com.

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