エピソード

  • Trailer

    Trailer
    2023/12/20
    Introducing How Marketing Changed the World, a podcast that explores the fascinating true stories behind some of the most successful, and often unknown, marketing campaigns of all time.
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    1 分
  • Selfies

    Selfies
    2024/01/05
    The way the whole world takes, uses, and feels about photographs, including selfies, was created by Kodak in the early 1900s.
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    7 分
  • Diamonds

    Diamonds
    2024/02/09
    How De Beers created and shaped the practice of proposing marriage with diamond engagement rings in the 1940s.
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    8 分
  • The Olympics

    The Olympics
    2024/03/07
    The 1936 Olympics not only created most of the pageantry for the games, but also established the sports industry.
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    12 分
  • The Pledge of Allegiance

    The Pledge of Allegiance
    2024/04/05
    A marketing idea to sell flags to public schools became one of the most iconic symbols of America.
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    7 分
  • Wine

    Wine
    2024/05/10
    The marketing initiatives that not only created American wine culture, but transformed the global wine industry.
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    10 分
  • Aluminum

    Aluminum
    2024/06/16
    How one company not only changed the name and pronunciation of an element, but forged an entire industry.
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    10 分
  • Mr. Potato Head

    Mr. Potato Head
    2024/07/17
    A marketing experiment in 1952 led to the creation of one of the largest segments of the global retail economy.
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    7 分