In this episode of For Your Own Good, I sit down with Isaac French, the visionary designer who built and sold a micro-resort for $7 million in just two years. We dig into:• How Isaac went from a $45K/year bookkeeper with $19K in savings to creating a multi-million dollar hospitality brand• The shocking story of being banned from Airbnb and how it led to $40,000 in direct bookings in just one week• Why Isaac spent 40+ hours designing a custom guest book (and how it transformed the guest experience)• The "holy trinity" of land amenities that make properties irresistible• How to create spaces that combat loneliness and make people feel truly alive• The counterintuitive approach to design that prioritizes art over ROIWhether you're interested in real estate, hospitality, design, or simply creating more meaningful spaces in your own life, this conversation reveals the principles behind spaces that move people emotionally and financially.Isaac shares his philosophy that "nature is the space where people feel most alive" and explains how he applies this to create experiences that guests can't stop talking about. Hit play to discover why perfectionism might actually be your secret weapon in a world of commoditized experiences.#ForYourOwnGood #KassidyWarren #IsaacFrench #FYOG #MicroResort #HospitalityDesign #ArtInNatureSubscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313Watch YouTube to catch the video versions: https://www.youtube.com/@KassidyWarrenConnect with Hosts/Guests:KASSIDY https://www.instagram.com/kassidy.warrenISAAChttps://www.instagram.com/isaacfrench_/