How Footwear Stores Can Become Five-Mile Famous with Kody Fitzjerrells
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How Footwear Stores Can Become Five-Mile Famous with Kody Fitzjerrells
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Want more customers walking through your door? This episode is a masterclass in marketing for independent shoe store owners. Pete is joined by Kody Fitzjerrells, founder of Omni Digital Group, to unpack the biggest marketing mistakes retailers make—and how to fix them.
💬 You’ll hear about:
→ The "Five-Mile Famous" strategy that puts your store in front of the right people
→ What most retailers get wrong about Meta ads
→ Why 59% of your customers only shop with you once
→ How to use your customer database to drive repeat traffic
→ Video content strategies anyone can start using this week
📌 Connect with Kody Fitzjerrells
Website: https://www.omnidigitalgroup.com
Linkedin: https://www.linkedin.com/in/kodyf
📌 Connect with Pete Mohr
Website: https://simplifyingentrepreneurship.com
The Footwear Retailer Podcast: https://www.youtube.com/@thefootwearretailer
The Footwear Alliance—a mastermind group for independent footwear retailers who want to accelerate growth, build long-term value, and lead with more clarity and confidence.Enrollment is now open, a small group for just 6 to 10 retailers—to allow for deeper collaboration, real support, and tailored guidance.
The Love It or Leave It tool helps you get clear on everything you’re doing… and figure out what you love, what you’re great at, and what it’s time to delegate or drop.
Watch the video and download the worksheet now at simplifyingentrepreneurship.com/loveit.
Clarity starts with knowing what’s yours to own—and what’s time to let go.
PLUS: Whenever you're ready, here are 3 ways I can help you move from the Operator’s seat to the Owner’s seat in your business:
1. Take the Value Builder Assessment to better understand the areas of your business that add the most value to your business - Click Here
2. Uncover your Kolbe. Whether just for you, or for your full team, better understand leadership strengths and ways you can advance your People - Click Here.
3. Listen my other podcast Business Owner Breakthrough podcast as well for quick tools and tips - Click Here