💡 Whether you’re AI-curious or hesitant, Adolfo shares practical insights on:

What AI opportunities actually look like for SMBs

How Eaton’s “stack the rack” approach supports scalable AI

Tools and resources available through the PowerAdvantage partner program

👉 Learn how Eaton makes AI approachable, profitable, and partner-ready.

🔗 Learn more: https://poweradvantage.eaton.com/

00:00 – Intro: Why AI is closer to your customers than you think
00:35 – Meet Adolfo Morales and his role at Eaton
01:14 – Helping partners combine Eaton solutions with AI use cases
02:00 – The biggest misconception about AI in the channel
03:14 – How SMBs are already using AI today
03:43 – Identifying AI opportunities using keywords & verticals
05:09 – “We are the body that protects the brain”: Eaton’s AI-ready infrastructure
05:31 – Stack the Rack: Eaton's AI-capable hardware portfolio
06:37 – Cybersecurity-certified power solutions and data cabling
07:49 – Supporting partners new to selling both AI and power solutions
08:39 – Why Eaton’s support extends beyond the sale
09:24 – Final message to future partners: “You are not alone”

A new episode of Channel Insider: Partner POV is released every other Thursday.

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.com

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Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso.

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.