• How Consumers Perceive Layoffs: Offshoring vs. Automation

  • 2025/05/02
  • 再生時間： 8 分
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How Consumers Perceive Layoffs: Offshoring vs. Automation

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  • Stefano Puntoni, Professor of Marketing and Co-Director of AI at the Wharton School, shares insights from his research on how consumers respond to collective layoffs—revealing that offshoring, more than automation, triggers stronger negative reactions due to perceived breaches in the social contract between firms and society.

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Stefano Puntoni, Professor of Marketing and Co-Director of AI at the Wharton School, shares insights from his research on how consumers respond to collective layoffs—revealing that offshoring, more than automation, triggers stronger negative reactions due to perceived breaches in the social contract between firms and society.

Hosted on Acast. See acast.com/privacy for more information.
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