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Glenn Sanford, Founder and CEO of eXp Realty and disruptive entrepreneur, discusses marketing strategy, AI tools for real estate agents, and building effective personal brands. With experience dating back to the mid-90s when he built his first internet marketing company, Glenn shares insights on how agents can leverage new technologies while maintaining the personal connection that drives the real estate business.

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➡️ Key Segments

00:00 – Intro & Glenn's Marketing Journey Since the 90s
03:18 – Marketing Strategies for Real Estate Agents: Standing Out in a Crowded Market
05:19 – AI Marketing Strategy: Using ChatGPT & Custom GPTs for Real Estate
08:27 – Practical Tips for Getting Better Results from AI Tools
13:02 – Building an Authentic Personal Brand Through Vulnerability
14:56 – Brand Evolution: Lessons from Starbucks, Apple & eXp's Brand Refresh
19:59 – The Future of AI in Real Estate: One-Prompt Website & App Creation

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