• Why Focusing Only on Demand Generation Can Hurt Your Business
    2025/07/04


    How do you navigate ambitious growth goals when the numbers don't add up?

    In this episode, Rachel Trindade, CMO at FlavorCloud, shares her journey from marketing to revenue operations, shedding light on the challenges of scaling a B2B SaaS company and aligning teams to achieve big, bold goals. Rachel discusses the complexities of setting targets, the importance of balancing demand generation with brand-building, and the reality of working with tight resources while striving for high-growth objectives.

    She also explores the critical role of collaborative planning across teams, how marketing and sales need to align for success, and the lessons learned from coming close to hitting a massive target despite the odds.

    Timestamps:

    (00:00) Intro

    (01:09) Rachel’s CMO journey

    (03:04) Setting ambitious revenue targets

    (07:36) Aligning sales & marketing

    (10:15) Branding’s role in demand gen

    (12:45) Overcoming resource constraints

    (15:30) Bottoms-up planning & collaboration

    (18:00) Adjusting after missed targets

    (22:10) Lessons from FlavorCloud's growth

    (25:30) Effective frequency in marketing

    (28:45) Metrics that drive success

    Connect with our guest:

    • Rachel Trindade on LinkedIn: https://www.linkedin.com/in/racheltrindade/
    • Learn more about FlavorCloud: https://flavorcloud.com/


    Connect with Daren:

    • Daren Lauda on LinkedIn: https://www.linkedin.com/in/darenlauda/
    • Learn more about Outset: https://outsetops.com/


    This episode is sponsored by:

    Learn more about ekai: https://yourekai.com/

    続きを読む 一部表示
    29 分
  • Funnel Math SaaS Leaders Can't Ignore: How One Centaur Set Its Growth Goals
    2025/06/05

    How do you course-correct when 300% growth slips out of reach?

    In this episode, Sean Crafts, partner at BLDG Labs and HLX, shares his journey from law school to building SaaS companies and chasing some of the most ambitious revenue goals in the industry. He walks us through the challenges of hitting a 300% growth target, why doubling sales headcount isn’t enough, and the power of aligning data across teams to create realistic and predictable plans.

    Sean also breaks down the story behind a $19 million funding round, the hard lessons learned when forecasts fall short, and how his team turned a missed target into a stronger, more aligned company.

    Timestamps:

    (00:00) Intro

    (01:34) Sean’s startup journey from AI to GTM

    (06:08) The big, crazy number challenge

    (18:47) Product release delays and sales impact

    (19:06) Aligning teams with core metrics

    (19:51) Building a collaborative ELT

    (21:25) What Helix teaches companies today

    (22:28) Data-driven consulting approach

    (25:08) Challenges and successes in client engagements

    (30:27) The importance of realistic goals

    (36:45) What orgs get wrong about forecasting

    Connect with our guest:

    • Sean Crafts on LinkedIn: https://www.linkedin.com/in/seancrafts/
    • Learn more about HLX: www.teamhlx.com
    • Learn more about BLDG Labs: http://bldglabs.com/


    Connect with Daren:

    • Daren Lauda on LinkedIn: https://www.linkedin.com/in/darenlauda/
    • Learn more about Outset: https://outsetops.com/
    続きを読む 一部表示
    40 分