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Housed has partnered up with The Class Foundation to bring you a special three-part mini series, getting under the skin of the importance of student housing strategy across Europe and warming the shared living sector up for the The Class Conference 2025 taking place in Lisbon this November.

In this episode 'Reinforcing Europe', Dan, Deenie and Sarah are joined by Kelly-anne Watson and Frank Uffen to discuss:
• An introduction to The Class Foundation
• How purpose-built student accommodation helps relieve pressure on general housing markets
• International students in popular cities facing backlash as locals feel displaced
• EU appointing first Housing Commissioner
• National Action Frameworks creating coordinated strategies, with Netherlands as successful model
• UK target of 190,000 additional beds being supported through multi-stakeholder approach
• Need for centralized data and coordinated lobbying to influence government policy
• Unlocking investment for affordable housing solutions

Those who are interested in learning more about what The Class Conference is all about, or want to book their tickets can visit the website : www.theclassfoundation.com/conference

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For the last episode in season four of Housed we opened the floor to our listeners and asked them to send in any questions. A huge thank you to Matt Burton of UPP, Seb Horst of Host, Benjamin Hall of LOFT, Noella Colingridge and Tom Ferber of HOMIE for contributing.

Sarah, Dan and Deenie discuss:
- Is a uni residential experience still a priority?
- Is neurodiversity being considered in building design?
- How can BTR do all the things PBSA say they can't?
- Are operators being realistic about budgets and does good interior design support rental growth?

PLUS find out what Housed has in store for the summer...

Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.

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Technology should be transforming the shared living sector, with AI presenting both opportunities and challenges for marketing professionals across PBSA and BTR. We explore how artificial intelligence will reshape property operations while emphasizing the human skills needed to thrive in this changing landscape. But without the right training in place, we could all end up lost.

• Class Foundation Marketing Hub brings together marketing professionals from across Europe
• AI represents a fundamental shift comparable to the invention of the internet
• Gap exists between marketing teams' AI understanding and executive leadership buy-in
• Training in property typically focuses on compliance rather than skills development
• PBSA uses "sales" terminology while BTR uses "leasing" despite describing the same function
• PRS seeing significant attrition with 290,000 rental homes leaving the sector since 2021
• BTR predicted to eventually provide 30% of private rental homes but faces supply challenges
• UK needs 30,000-50,000 new later living homes annually but only builds around 7,000

Send your questions for the final episode of the season to hello@housepodcast.com

Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.