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Sarah, Dan and Deenie are joined by Chris Cater, Richard Ward and Sarah Turner-Jones to talk about the London Masterplan.

This episode was recorded in-front of a live audience at opening of the new Fusion PBSA building in Brent Cross Town.

The panel discuss why London is treated so differently to the rest of the UK:
- How are different boroughs in London reacting to PBSA?
- The trends and patterns that show London as a different market and specifically Greater London vs Central London
- Do universities have different needs for accommodation for their students in London?
- Marketing Brent Cross as a new town to students - with no history or reviews to build upon
- What else needs to be done in London to open up more opportunities for student living in less obvious spaces?

Find out more about Fusion: Student Accommodation in Brent Cross, North London - Fusion Students

Discover Brent Cross Town: Brent Cross Town - Discover Brent Cross Town. 6,700 new homes, workplaces for 25,000, a new town centre, 50 acres of green parks & playing fields. 12 mins from Central London.

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The final episode in this special mini series with The Class Foundation and we are asking “How do we cultivate the PBSA sector leaders of tomorrow?” Dan and Sarah are joined by Kelly-anne Watson of The Class Foundation as well as two brilliant leaders from the sector marketing expert Romy Levin and Jon Badge of We are Homes for Students to discuss:

- An introduction to community hubs
- How community hubs are creating tomorrow's PBSA leaders by breaking down silos and sharing knowledge across Europe
- How we can professionalise student living as a legitimate career path
- The future vision of community hubs; including geographic spotlights, resource sharing, and potential standalone events.

Those who are interested in learning more about what The Class Conference is all about, or want to book their tickets can visit our/the website : www.theclassfoundation.com/conference

A huge thank you to the sponsor of this mini series, MyStudentHalls - find your ideal student accommodation across the UK.

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In episode two in this three-part mini series we are focusing on regional frameworks and some of the lessons learned from the key four markets of the UK, Italy, Spain and the Netherlands.

Dan, Deenie and Sarah are joined by Kelly-anne Watson and Frank Uffen to discuss:
• National action frameworks being developed to coordinate housing responses in key European markets
• UK faces challenges with PBSA not being included in national housing numbers
• Nottingham housing strategy highlights how universities can see accommodation as part of student success
• Spain emerging as a leader in collaborative approaches to student housing development
• Innovative hybrid models in Spain allow residences to function as hotels in summer months
• Cross-sector learning between student housing, hospitality and co-living driving innovation
• Cultural contexts differ across Europe, with religious organizations historically providing housing in Spain/Italy
• Data-driven research helping identify what amenities students actually need versus marketing-driven additions
• Growing interest in shared accommodation models to address affordability challenges
• Investment conditions need to be understood alongside community needs for successful development

Those who are interested in learning more about what The Class Conference is all about, or want to book their tickets can visit our/the website : www.theclassfoundation.com/conference

A huge thank you to the sponsor of this mini series, MyStudentHalls - find your ideal student accommodation across the UK.

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Housed has partnered up with The Class Foundation to bring you a special three-part mini series, getting under the skin of the importance of student housing strategy across Europe and warming the shared living sector up for the The Class Conference 2025 taking place in Lisbon this November.

In this episode 'Reinforcing Europe', Dan, Deenie and Sarah are joined by Kelly-anne Watson and Frank Uffen to discuss:
• An introduction to The Class Foundation
• How purpose-built student accommodation helps relieve pressure on general housing markets
• International students in popular cities facing backlash as locals feel displaced
• EU appointing first Housing Commissioner
• National Action Frameworks creating coordinated strategies, with Netherlands as successful model
• UK target of 190,000 additional beds being supported through multi-stakeholder approach
• Need for centralized data and coordinated lobbying to influence government policy
• Unlocking investment for affordable housing solutions

Those who are interested in learning more about what The Class Conference is all about, or want to book their tickets can visit the website : www.theclassfoundation.com/conference

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For the last episode in season four of Housed we opened the floor to our listeners and asked them to send in any questions. A huge thank you to Matt Burton of UPP, Seb Horst of Host, Benjamin Hall of LOFT, Noella Colingridge and Tom Ferber of HOMIE for contributing.

Sarah, Dan and Deenie discuss:
- Is a uni residential experience still a priority?
- Is neurodiversity being considered in building design?
- How can BTR do all the things PBSA say they can't?
- Are operators being realistic about budgets and does good interior design support rental growth?

PLUS find out what Housed has in store for the summer...

Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.

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Technology should be transforming the shared living sector, with AI presenting both opportunities and challenges for marketing professionals across PBSA and BTR. We explore how artificial intelligence will reshape property operations while emphasizing the human skills needed to thrive in this changing landscape. But without the right training in place, we could all end up lost.

• Class Foundation Marketing Hub brings together marketing professionals from across Europe
• AI represents a fundamental shift comparable to the invention of the internet
• Gap exists between marketing teams' AI understanding and executive leadership buy-in
• Training in property typically focuses on compliance rather than skills development
• PBSA uses "sales" terminology while BTR uses "leasing" despite describing the same function
• PRS seeing significant attrition with 290,000 rental homes leaving the sector since 2021
• BTR predicted to eventually provide 30% of private rental homes but faces supply challenges
• UK needs 30,000-50,000 new later living homes annually but only builds around 7,000

Send your questions for the final episode of the season to hello@housepodcast.com

Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.

Send us a text

The Housed Podcast team examines sustainability in shared living by comparing Glastonbury Festival's impressive renewable energy achievements with the current state of PBSA and BTR sectors, questioning why purpose-built accommodation struggles with basic green initiatives.

• Many PBSA and BTR operators pay lip service to sustainability without implementing meaningful changes
• Inclusive versus non-inclusive rent models create tension between convenience and sustainability goals
• Dr. Yolanda Barnes suggests there may soon be a surplus of second-hand homes in the UK
• London's affordable student accommodation policy channels affordable rooms through university nomination agreements
• Developers claim affordable student accommodation is impossible to build with current return expectations
• The team challenges whether traditional development models are preventing truly affordable and sustainable options
• Industry professionals facing redundancy are encouraged to reach out to the podcast hosts for support

Send your questions for the final episode of the season to hello@housepodcast.com


Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.

Send us a text

Sarah, Dan and Deenie are back for episode 65, this week's episode covers:

How UAE student restrictions are sending shockwaves through the UK university system. Several institutions falling outside the global top 200 rankings—including UCLan, City University, and Heriot-Watt—now face losing hundreds of international students who provide essential income. With 61% of UK universities falling in rankings this year, the panel explores what this means for PBSA operators and whether other countries might follow the UAE's lead, potentially creating a dangerous two-tier system in higher education.

The conversation shifts to the Building Safety Regulator inquiry launched by the House of Lords Committee, accepting evidence until August 31st. The panel highlights concerns about transparency, consistency, and the far-reaching impact of regulatory delays on the entire construction supply chain. As one panelist notes, "It's impacting the whole supply chain of the supply chain of the construction industry."

We also question whether stamp duty exemptions for empty nesters would meaningfully address housing market stagnation. The discussion reveals a more complex picture where downsizers seek appropriate housing options that maintain their quality of life—particularly access to gardens that keep them "young and active"—rather than simply reduced tax burdens. This illuminates a significant gap in the market for thoughtfully designed later living options that truly meet seniors' needs.

The podcast features an exclusive update on the Renters' Rights Bill from Holly Jordan-Wright of Howard Kennedy, who clarifies that while fixed-term tenancies will indeed be abolished without exception, PBSA will transition to common law tenancies outside much of the bill's remit—provided operators sign up to the national code for landlords. Implementation is now expected in late 2025 or 2026, giving operators more time to prepare.

Whether you're a PBSA operator concerned about international student numbers, a BTR developer questioning the definition of co-living, or a later living provider seeking to understand what downsizers truly want, this episode provides essential insights for navigating the ever-evolving shared living landscape.

Thank you to our season four sponsors:
MyStudentHalls - Find your ideal student accommodation across the UK.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.