On today’s REAL Personal Branding podcast, Lauren interviews Phil Mershon, the CEO of Unforgettable Experiences and the Director of Experience at Social Media Examiner, on this episode of the REAL Personal Branding podcast. Phil is an expert in creating memorable events and experiences, having accumulated over 30,000 hours of experience in event planning. He shares his journey from leading a service with his siblings and stuffed animals as a child to becoming a renowned event planner, consultant, and author.

Phil discusses his book “Unforgettable: The Art and Science of Creating Memorable Experiences” and the analogy of baking bread to explain the core elements of event planning, such as content, communication, and venue. He provides strategies for attracting the right audience, creating opportunities for connection, and delivering exceptional customer service. Phil also shares examples of innovative and memorable event elements, including incorporating unexpected performances and providing essential items for attendees. Throughout the conversation, Phil emphasizes understanding the audience's needs and creating a personalized, unforgettable experience, regardless of the event's size.

Connect with Lauren V. Davis here:

https://linktr.ee/ldaviscreative

Connect with Phil Mershon here:

https://www.linkedin.com/in/philmershon

https://www.facebook.com/phil.mershon

http://philmershon.com/bonus

https://www.amazon.com/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011