In this episode of Host City Hustle, Aharon Goins and DaniMarie sit down with creative powerhouse Deanna to unpack how small businesses can prepare for the global spotlight of FIFA 2026. She breaks down her Three D’s Method — Develop, Design, Define — and introduces the game-changing concept of pre-marketing. This conversation is all about collaboration, positioning, and executing with excellence before the world arrives.

#HostCityHustle #FIFA2026Prep #BuildLegacy

🎧 Read the full article on Substack: hostcityhustle.substack.com

🌐 Connect with our guest @Evoke for workshops and creative collaborations.

⏱️ Timestamps

00:00 — Welcome to Host City Hustle: Building from the ground up

01:00 — The partnership power behind Host City Hustle

03:00 — Meet Deanna: From entertainment to entrepreneurship

05:15 — Lessons from 20+ years in film, photography & brand building

07:10 — The concept of “Pre-Marketing” explained

08:45 — The Three D’s Method: Develop, Design, Define

10:30 — Preparing your business for the FIFA World Cup opportunity

13:05 — Why working in silos is slowing small businesses down

16:50 — Collaboration, community, and building legacy

20:15 — How to leverage networks for visibility and revenue

23:30 — Mindset shifts for entrepreneurs in 2026 and beyond

26:10 — Final thoughts: Excellence, execution, and elevation

29:00 — Connect with Deanna & Evoke

Welcome to the Host City Hustle Podcast (The Play)!

This is the official launch episode where hosts Aharon Goins and Danielle Perkins introduce themselves and issue the definitive warning: Seattle's $929 Million economic opportunity for the 2026 FIFA World Cup is coming fast, and the time to prepare is NOW.

• Meet the Hustle: Hear the origin story behind the Host City Hustle Initiative and why this is a massive, once-in-a-lifetime event for every local entrepreneur.
• The Mission: Learn why HCH is focused on solving major economic challenges, including transportation, licensing, and access to the 750,000 visitors. We detail our plan to build a Local Commerce Network that will bridge the revenue gap across all host regions.
• Your Game Plan: Get a sneak peek at the powerful network of experts and community leaders who will be joining the show to help you move your business from the sidelines to the scoreboard.

If you own a small business, property, or service in the PNW, this is your wake-up call. The Hustle starts here.

World Cup 2026, Seattle, Small Businesses, Prep NOW