In this episode of Host City Hustle, Aharon Goins and DaniMarie sit down with creative powerhouse Deanna to unpack how small businesses can prepare for the global spotlight of FIFA 2026. She breaks down her Three D’s Method — Develop, Design, Define — and introduces the game-changing concept of pre-marketing. This conversation is all about collaboration, positioning, and executing with excellence before the world arrives.

#HostCityHustle #FIFA2026Prep #BuildLegacy

🎧 Read the full article on Substack: hostcityhustle.substack.com

🌐 Connect with our guest @Evoke for workshops and creative collaborations.

⏱️ Timestamps

00:00 — Welcome to Host City Hustle: Building from the ground up

01:00 — The partnership power behind Host City Hustle

03:00 — Meet Deanna: From entertainment to entrepreneurship

05:15 — Lessons from 20+ years in film, photography & brand building

07:10 — The concept of “Pre-Marketing” explained

08:45 — The Three D’s Method: Develop, Design, Define

10:30 — Preparing your business for the FIFA World Cup opportunity

13:05 — Why working in silos is slowing small businesses down

16:50 — Collaboration, community, and building legacy

20:15 — How to leverage networks for visibility and revenue

23:30 — Mindset shifts for entrepreneurs in 2026 and beyond

26:10 — Final thoughts: Excellence, execution, and elevation

29:00 — Connect with Deanna & Evoke