The guest of this week's show is with one of my favorite humans - we have my good friend and absolute force of nature in ​the advertising​ world, Karla Vitrone, ​on the show. ​Karla and I first met back in 2018 when she had just left the advertising world after working for some of the world's leading ad agencies ​like Wieden+Kennedy, Goodby Silverstein & Partners, and 72andSunny​ ​and had just ventured out to co-create one of the first-ever hormone-tracking apps, Moody, focused on empowering women with information on their hormonal cycles and fluctuations and how to best work in harmony with your hormones - a topic that is still very much top of mind for her now.

She is​ now a partner at Tangerine, an independent, female founded and owned ​recruiting company​ whose guiding principle is that WHO always beats WHAT and that people are the ultimate resource - she has placed top creative talent at the world’s most innovative and influential companies ​like Airbnb, Spotify, Expedia, Athleta,​ Lego, Warby Parker, OpenAI, The New York Times, Mother, Uncommon, BBDO, Droga5 and Blackstone​.

In 2020, Karla co-founded Tangerine’s sister company Revelry, a​ people-centered consultancy ​t​hat goes beyond talent placement—solving business challenges through people, chemistry, and culture.

​Given her background, Karla has made it her mission to bridge the worlds of hormonal health and career performance and longevity for women in their perimenopausal and menopausal phases as her core belief is that we need women in power longer and that the lack of education, tools and support around what is happening to women's internal states and bodies during their perimenopausal and menopausal years is what is leading to women dropping out of the workforce between 40 and 50 simply because their symptoms are not recognized nor managed.

In this episode we are getting into Karla's own journey navigating the advertising world, moving through feeling completely out of alignment, launching a fem-tech hormone tracking business to then stepping into a role that is at the intersection of all of her interests being a talent recruiter and advocate for women. We're getting into what is actually happening to women's bodies, misdiagnoses, and how this affects the future of leadership and we are getting into all things listening to your soul vs ego when it comes to making decisions in your career.

This episode is dedicated to Matthew Stewart <3

To connect with Karla directly: hello@tangerine-team.com

Link to Tangerine: https://www.tangerine-team.com/

Link to Moody App: https://apps.apple.com/us/app/moody-month-hormone-tracker/id1414905792

Link to my IG: https://www.instagram.com/sophieiweill/

Link to Active Ingredient's IG: https://www.instagram.com/activeingredient/

Link to Active Ingredient's YouTube: https://www.youtube.com/@sophieiweill

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