Hold their hands | Why you can’t assume your customers know what to do
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Hold their hands | Why you can’t assume your customers know what to do
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Let’s talk user experience. Or in plain English: why your audience is ghosting you before they ever hit 'buy now'.
I tell some supermarket war stories in this week’s episode, and yes—nearly losing an eye to a packet of reduced scotch eggs is relevant. Because what I’ve learned over years of working with founders is this: if people can’t figure out your website, they’re not going to stick around. Not because they’re daft. But because they’re busy, tired, and bombarded with options. This week I cover:
🖤 What self-checkouts and salmon selections taught me about online sales🖤 Why you need to make it stupidly easy to buy from you🖤 Five common UX mistakes that are quietly killing your conversions🖤 How to design your brand like your audience is half-asleep and holding a scotch egg
If your people are getting to your site and leaving without buying, you’re probably making them work too hard. Let’s fix it.
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