In this final episode (for now!) of the High Conversion Health Marketer Podcast, I’m diving into the undervalued goldmine of virtual summits with lead generation strategist Jennie Wright. Jennie has hosted hundreds of profitable summits, many for big name brands. Here she shares exactly how you can leverage them to build your list, boost your authority, and connect with your ideal audience. Plus, we bust some myths (e.g. big-name speakers aren’t the magic bullet you think they are) and look behind-the-scenes look at what makes a summit succeed. Whether you’ve hosted summits before or you’re just summit-curious, you’ll walk away ready to take action. Let’s dive in!

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Connect with Jennie here: https://www.linkedin.com/in/jenniewrightjlw/

Visit Jennie's website: https://jenniewright.com/

Listen to her podcast, Acquire: https://acquire.captivate.fm/listen

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If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected.

And feel free to follow me on all my socials at www.linktr.ee/lindamelone

You can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter

I wasn't going to record this episode. But I thought of how often I wondered what happened when I didn't hear from a podcaster for a while and decided it was important.

I tell why I've made the decision to put the High-Conversion Health Marketer podcast on hold and where my focus now lies. It's not good-bye! Simply reorganizing and prioritizing a bit.

If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected.

And feel free to follow me on all my socials at www.linktr.ee/lindamelone

You can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter

If your retention strategy starts and ends with a promo email the moment your numbers dip, it’s time for a smarter approach. In this episode of The High Conversion Health Marketer, I’m breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged.

You’ll walk away with:

• Real-life examples of each format (for the same topic!)
• Curiosity-driven subject lines that actually get opened
• Proven tactics to build emotional connection through email
• Behavioral psychology insights that reduce member churn

Consider this your strategic playbook for copy that connects and converts.

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Follow Linda on all her socials:

www.linktr.ee/lindamelone

And subscribe to her weekly newsletter for more exclusive tips:

https://thecopyworx.com/newsletter/