『Hey Julie by Moss Bags』のカバーアート

Hey Julie by Moss Bags

Hey Julie by Moss Bags

著者: Julie Simon
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Hey Julie by Moss Bags is a behind-the-scenes look at what it really takes to build a small business that lasts.


Hosted by Julie, founder of Moss Bags since 2013, this podcast blends honest storytelling, practical systems, and sustainable growth strategies for makers, handmade sellers, and product-based entrepreneurs who don’t want to feel alone in the journey.


From Shopify and Etsy to wholesale on Faire, in-person markets, email marketing, and Pinterest, Julie shares real-life experience across multiple sales channels - without the hype or hustle culture.

As the founder of Moss Bags - known for its bestselling Hero Dogs that give back to rescue and service dog organizations - Julie brings over a decade of real-world experience to every conversation.


Each week, you’ll hear:

  • honest conversations with fellow founders
  • relatable stories from the messy middle of entrepreneurship
  • practical insights to help you grow with intention - not burnout

If you’re building something meaningful and want community, clarity, and sustainable momentum, you’re in the right place.

© 2026 Hey Julie by Moss Bags
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Start Growing Your Email List Before You Think You’re Ready
    2026/06/18

    Have you ever been told, “You need to grow your email list,” and immediately thought, “Okay… but how?”

    In this episode, Julie shares why one of the smartest things you can do for your small business is start growing your email list before you feel fully ready - not when your website is perfect, not when your product line is huge, and not when you have a complete email strategy mapped out.

    You’ll hear the imperfect way Julie started her own list, why email gives small business owners more control than social media alone, and how to start inviting the right people in without overcomplicating it.

    In this episode, we talk about:

    • Why your email list is one of the few marketing assets you actually own
    • How Julie started her list imperfectly and barely emailed it at first
    • Why social media is great for discovery, but not something you fully control
    • Why unsubscribes are not always a bad thing
    • Why a healthy, engaged list matters more than a huge list
    • How to give people a clear reason to join your email list
    • Where to place your sign-up form so people can actually find it
    • Why your list can grow while your business grows

    Best quote from the episode:

    “People are busy. They don’t need another email just for the sake of getting another email. So if you’re asking someone for their email address, ask yourself: what am I giving them in return?”

    If your newsletter list is tiny, untouched, or still just an idea in your head, check out The Email List Growth Fix - Julie’s beginner-friendly guide for small product-based business owners who want to grow an email list full of people who actually want to buy from them.

    Connect with Julie | Moss Bags:
    Website: https://mossbags.com
    Instagram: https://instagram.com/moss.bags

    Photography by Lisa Aamot | https://www.merakiphotographynw.com

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    16 分
  • Marketing, Wholesale, and AI for Small Businesses with Jessi McNeal Marketing + Bookkeeping
    2026/06/11

    In this episode of Hey Julie by Moss Bags, I’m joined by Jessi McNeal of Jessi McNeal Marketing + Bookkeeping.

    Jessi started as a maker, artist, singer, and songwriter before evolving into marketing and bookkeeping support for other small businesses. Today, she helps product-based business owners with websites, email marketing, wholesale pitching, bookkeeping, and the behind-the-scenes systems that make business feel less overwhelming.

    We talk about what makers often overthink in marketing, how to start when everything feels like too much, what’s working in wholesale and direct-to-consumer sales, and how small business owners can use AI without losing their own voice.

    In this episode, we talk about:

    • Jessi’s journey from music and art to product-based business
    • Why her handmade pet products gained traction
    • The reality of labor-heavy products and burnout
    • How she shifted into marketing and bookkeeping support
    • What makers are overthinking in their marketing
    • Why your website is often the best place to start
    • Wholesale pitching tips for makers and product-based brands
    • How to use Faire without losing track of your margins
    • Why email marketing still matters
    • How AI can help small businesses without replacing their voice

    Favorite quote:
    “Deep breath, number one. Quiet the voices. Maybe take a little Instagram break from all the business influencers and your peers, and just get a little quiet.”

    Connect with Jessi
    Website: jessimcneal.com
    Instagram: jessimcnealmarketing

    Start Your Store on Shopify
    The ecommerce platform I use and recommend for product-based businesses.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Connect with Julie | Moss Bags:
    Website: https://mossbags.com
    Instagram: https://instagram.com/moss.bags

    Photography by Lisa Aamot | https://www.merakiphotographynw.com

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    49 分
  • RANGE | Art by Darcie Gray: Motivation, Murals, and Building a Creative Business
    2026/06/04

    Today I’m chatting with artist and muralist Darcie Gray, the creative behind RANGE | Art by Darcie Gray.

    Darcie’s work is immediately recognizable: natural landscapes, a limited palette of blue, green, black, and white, and this beautiful balance of calm and energy that feels so connected to nature.

    In this conversation, we talk about what keeps her creating - how she stays motivated, builds momentum as an artist and business owner, and keeps the work feeling playful and alive even when it became her livelihood.

    Darcie shares how her background in apparel design shaped the way she sees art in people’s everyday lives, why recognizability builds connection, and how saying yes to new creative ideas - like murals, hand-painted clothing, and public art - has helped her business grow in unexpected ways.

    Favorite Quote

    “You’ve gotta infuse fun in your work and do things just because you want to.”
    - Darcie Gray

    In this episode, we talk about:

    • How Darcie’s limited color palette became part of her signature style
    • Why her apparel design background influences the way she creates art today
    • How artists can forget their work is still new and exciting to everyone else
    • What helps Darcie stay motivated as a self-employed artist
    • Why deadlines, calendars, and saying yes can create momentum
    • How she protects joy, curiosity, and experimentation in her business
    • The story behind her murals, hand-painted clothing, and public art

    Connect with Darcie:
    My website is: www.rangedesignstudio.com
    Print Shop on Etsy: https://www.etsy.com/shop/RangeDesignStudio
    IG: @darciegray_art

    Start Your Store on Shopify
    The ecommerce platform I use and recommend for product-based businesses.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Connect with Julie | Moss Bags:
    Website: https://mossbags.com
    Instagram: https://instagram.com/moss.bags

    Photography by Lisa Aamot | https://www.merakiphotographynw.com

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    42 分
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