Have you ever been told, “You need to grow your email list,” and immediately thought, “Okay… but how?”

In this episode, Julie shares why one of the smartest things you can do for your small business is start growing your email list before you feel fully ready - not when your website is perfect, not when your product line is huge, and not when you have a complete email strategy mapped out.

You’ll hear the imperfect way Julie started her own list, why email gives small business owners more control than social media alone, and how to start inviting the right people in without overcomplicating it.

In this episode, we talk about:

• Why your email list is one of the few marketing assets you actually own
• How Julie started her list imperfectly and barely emailed it at first
• Why social media is great for discovery, but not something you fully control
• Why unsubscribes are not always a bad thing
• Why a healthy, engaged list matters more than a huge list
• How to give people a clear reason to join your email list
• Where to place your sign-up form so people can actually find it
• Why your list can grow while your business grows

Best quote from the episode:

“People are busy. They don’t need another email just for the sake of getting another email. So if you’re asking someone for their email address, ask yourself: what am I giving them in return?”

If your newsletter list is tiny, untouched, or still just an idea in your head, check out The Email List Growth Fix - Julie’s beginner-friendly guide for small product-based business owners who want to grow an email list full of people who actually want to buy from them.

Connect with Julie | Moss Bags:
Website: https://mossbags.com
Instagram: https://instagram.com/moss.bags

Photography by Lisa Aamot | https://www.merakiphotographynw.com