『Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health』のカバーアート

Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health

Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health

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 Bold, human marketing wins in healthcare when prevention meets convenience and taste guides the work. In this episode, Kala Weeks, Vice President of Marketing and Communications at Reperio Health, shares how she’s bringing full at-home preventive diagnostics, with instant results and same-visit telehealth consultations, directly to consumers to increase access and reduce friction. Drawing on her psychology background, she adopts a “real-life first” approach to B2B health tech, blending empathy and relevance through trend-jacking, pop culture, and emotional connection, all while maintaining clinical rigor. Kala describes an AI-assisted workflow that tracks cultural moments and streamlines creative decisions, while also defending the continued power of email through strategic timing and orchestration. She concludes by emphasizing the rise of the “go-to-market engineer,” the importance of prompt craft and taste, and the need for tighter sales–marketing alignment. Tune in and discover how empathy, taste, and technology can help healthcare marketers cut through the noise and create a lasting impact! Resources: Follow and connect with Kala Weeks on LinkedIn. Learn more about Reperio Health on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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