『Healthcare Marketing Executive』のカバーアート

Healthcare Marketing Executive

Healthcare Marketing Executive

著者： Alexis Anderson & Saul Marquez
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 Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. マーケティング マーケティング・セールス 経済学
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  • AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST

    AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST
    2025/12/18
    AI is reshaping healthcare marketing at a pace so rapid that traditional planning timelines no longer make sense, and the teams that adapt will lead the industry forward. In this episode, Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST, explores how AI, agentic workflows, and evolving market expectations are reshaping the marketer’s role in healthcare. She notes that at HLTH 2025, AI emerged not as a passing trend but as the dominant force transforming production cycles, decision-making, and operating models. Michelle explains the rise of agentic AI and cross-functional copilots while addressing fears that AI will replace marketers, emphasizing instead that human-centered healthcare requires accuracy, nuance, and judgment that AI can only enhance. She also underscores the deep strategic rigor behind healthcare marketing and cautions against the growing flood of low-quality “AI slop” content. Tune in and learn how AI, agentic workflows, and quality-driven marketing are redefining the future of healthcare communication. Resources: Follow and connect with Michelle Park on LinkedIn. Learn more about UST on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    13 分
  • Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation

    Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation
    2025/12/11
    A defining insight from this conversation is that great healthcare marketing starts with purpose: every message must be true, and it must help. In this episode, Kisme Williams, program director of the HLTH Foundation, discusses her transition into healthcare marketing, the universal power of storytelling, and why purpose-driven communication is essential for equity. She highlights the Foundation’s focus on inclusive healthcare and shares two major initiatives: Mentorship Changes Everything and All Better. Finally, Kisme also explains why 2026 will reward brands that use AI ethically and humanize digital experiences without losing empathy. Tune in and learn how purposeful storytelling can shape a more equitable future! Resources: Follow and connect with Kisme Williams on LinkedIn. Learn more about the HLTH Foundation on LinkedIn and their website. Apply for the CSweetener program here. Discover more about the Techquity initiative here. Make a donation at the HLTH Foundation here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    9 分
  • Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health

    Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health
    2025/12/05
    Bold, human marketing wins in healthcare when prevention meets convenience and taste guides the work. In this episode, Kala Weeks, Vice President of Marketing and Communications at Reperio Health, shares how she’s bringing full at-home preventive diagnostics, with instant results and same-visit telehealth consultations, directly to consumers to increase access and reduce friction. Drawing on her psychology background, she adopts a “real-life first” approach to B2B health tech, blending empathy and relevance through trend-jacking, pop culture, and emotional connection, all while maintaining clinical rigor. Kala describes an AI-assisted workflow that tracks cultural moments and streamlines creative decisions, while also defending the continued power of email through strategic timing and orchestration. She concludes by emphasizing the rise of the “go-to-market engineer,” the importance of prompt craft and taste, and the need for tighter sales–marketing alignment. Tune in and discover how empathy, taste, and technology can help healthcare marketers cut through the noise and create a lasting impact! Resources: Follow and connect with Kala Weeks on LinkedIn. Learn more about Reperio Health on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    22 分
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