『Healthcare Marketing Executive』のカバーアート

Healthcare Marketing Executive

Healthcare Marketing Executive

著者： Alexis Anderson & Saul Marquez
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概要

 Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. マーケティング マーケティング・セールス 経済学
エピソード
  • How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick

    How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick
    2026/02/03
    Engaging underserved populations requires meeting people where they are, not where the system would like them to be. In this episode, Zach Zobel, Senior Director at Sober Sidekick, discusses how data-driven personalization, trust-building, and rapid experimentation are transforming engagement in substance use disorder recovery. Broadcasting live from HLTH 2025, he shares how partnerships with Medicaid plans helped re-engage over one million users through nearly two million outreach efforts. Zach explains how behavioral data clustering identified eight user personas, guiding product and content decisions for those in the earliest and most vulnerable stages of sobriety. He also explores the evolving role of AI, the importance of experimentation over hype, and practical advice for marketers to leverage existing data and design experiences that respect real user behavior. Tune in and learn how personalization, AI experimentation, and empathy-driven design are reshaping healthcare engagement! Resources: Follow and connect with Zach Zobel on LinkedIn. Learn more about Sober Sidekick on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    11 分
  • Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH

    Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH
    2026/01/20
    As healthcare continues to evolve rapidly, the conversation shifts from what is innovative to how that innovation is communicated and governed. In this episode, Robbie Dorius, Head of Media at HLTH, talks about the dominance of AI in healthcare, stressing the need for governance and guardrails rather than just innovation. He emphasizes that healthcare media's role is to simplify complex issues, improving literacy and patient advocacy by avoiding inaccessible terminology and acronyms. Dorius explains how HLTH is adapting to a challenging media landscape by investing in channels like podcasting and an influencer program. He notes that healthcare influencers, despite general trends, are seeing increased trust, making them a key part of future communications strategies. Tune in and learn how the industry is balancing technology, transparency, and consumer understanding! Resources: Follow and connect with Robbie Dorius on LinkedIn. Learn more about HLTH on LinkedIn and their website. Sign up for ViVE 2026 here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    10 分
  • Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech

    Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech
    2026/01/06
    Trust, not hype, is the real currency of effective healthcare marketing. In this episode, Kennan O’Connell, Senior Marketing Manager for Canary Speech, shared her unconventional journey into healthcare marketing, stressing that precision, compliance, and human-centered storytelling are more crucial than overpromising or making flashy claims. She explained that in regulated B2B environments, credibility is built by carefully choosing words, leading to the emergence of authentic, self-recorded videos over highly polished content. Kennan also addressed the persistent challenge of balancing competing stakeholder needs while maintaining a resolute focus on the tangible impact on patients and providers. Finally, she reflected on her motivation for taking a bold step into thought leadership within emerging technologies at the intersection of healthcare, mental health, and scale. Tune in and discover how compliant, human-centered marketing can foster trust and drive meaningful impact in healthcare! Resources: Follow and connect with Kennan O'Connell on LinkedIn. Learn more about Canary Speech on LinkedIn and their website. Email Kennan directly here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    12 分
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