In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches.

In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email lists and long-form video), and why a video podcast is the most leverageable content engine a coach can run.

If you're a health coach who's tired of guessing at marketing—or stuck relying on social media algorithms—this episode gives you practical, step-by-step moves to get clients and build a real business.

What you'll learn:

• Why entrepreneurship is a calling—and how that shapes your niche, message, and offers

• How to craft StoryBrand messaging that speaks directly to your ideal client

• The 10 essential sections every homepage/sales page needs to convert

• Why lead magnets (quizzes, checklists, webinars, mini-courses) are non-negotiable

• The fastest, simplest way to create months of content with a video podcast

• What actually drives revenue: email list size and YouTube, not follower count

• SEO for health coaches in 2025 (including AI-assisted content done right)

• When to adopt a CRM (sooner than you think) and what setup details matter

• A realistic path from confusion → clarity using Build, Fill, Optimize

In this episode of the Health Coach Academy Podcast, we sit down with Mitch McGinley, founder of Boutique Fitness Broker, to explore an entirely new path for health coaches and wellness entrepreneurs — creating boutique studios and wellness centers that can actually be scaled and sold for profit.

Most health coaches start their businesses focused on one-on-one or group coaching, but Mitch opens our eyes to a bigger vision: building a brand and system that can thrive — and eventually sell — without you.

• The step-by-step roadmap for building a sellable health or wellness business

• How to create systems and hire strategically so your business doesn't rely 100% on you

• Why profitability and scalability are key to long-term success and high valuations

• How to transition from personal brand to enterprise value

• Where to find existing wellness studios or spas for sale — and how to buy one with as little as 10% down

• The mindset shift from "health coach" to "entrepreneur and investor"

• Risk management tips for diversifying your income and protecting your business

Mitch shares that every health coach can — and should — start thinking about their exit strategy early on. Even if you're just beginning, you can build systems and teams that make your business scalable and valuable.
He also breaks down how acquiring a wellness business can instantly multiply your reach, your income, and your impact — even if you don't come from a traditional business background.

Mitch McGinley is the founder of Boutique Fitness Broker, a company dedicated to helping fitness and wellness entrepreneurs buy, grow, and sell their boutique businesses profitably.
A former yoga studio owner turned business broker, Mitch brings years of experience in hospitality, operations, and mergers & acquisitions — now helping others find freedom through entrepreneurship.

If you're a health coach dreaming of owning a wellness studio or spa, or simply looking to scale your coaching business beyond one-on-one clients, this episode is a must-listen.
Mitch's practical advice will change how you think about business ownership, growth, and long-term financial freedom.

🎙️ Don't forget to subscribe to the Health Coach Academy Podcast and leave a review on iTunes — it helps us keep bringing on incredible guests like Mitch!

In this episode of the Health Coach Academy Podcast, I sit down with Nicole Lanni, an inspiring health coach, entrepreneur, and consultant who turned a near-death experience into her life's mission to help others live healthy, abundant lives.

Nicole shares her powerful origin story—from unknowingly moving into a mold-infested home, falling gravely ill, and slipping into a four-and-a-half-month coma, to making a miraculous recovery through holistic healing. Her journey is not only one of resilience but also a blueprint for health coaches looking to connect deeply with clients through authenticity and purpose.

• Nicole's incredible recovery story and how it shaped her health coaching career

• Why authentic storytelling is one of the most powerful tools for health coaches to attract and retain clients

• The importance of remembering your "why" and staying true to your mission

• How detours in business—from hypnotherapy to running a wellness center—helped Nicole grow as both a practitioner and entrepreneur

• Why social media and YouTube are must-have tools for modern health coaches

• Practical insights on choosing the right platform for your audience and what NOT to post

• How Nicole helps health coaches and wellness practitioners expand their impact through business coaching and consulting

Nicole Lanni is the founder of Feeling Groovy Consulting and the wellness brand Help You Get Healthy. With decades of experience in health coaching, hypnotherapy, and entrepreneurship, Nicole now helps health coaches, chiropractors, naturopaths, and wellness practitioners build thriving businesses while staying true to their authentic story.

If you're a new health coach trying to get your business off the ground, or a seasoned practitioner looking to scale, this episode is packed with actionable insights, inspiration, and a reminder that your story—no matter how big or small—is your most powerful asset.

👉 Don't forget to subscribe to the Health Coach Academy Podcast for more expert interviews, business tips, and strategies to grow your health coaching practice.