For help evaluating franchises, reach out: https://www.frandawgs.com/buy-a-franchise

For multi-unit owners considering selling their locations: https://www.fdcapitalgroup.com/

Jon Benson’s journey into franchising wasn’t traditional. After scaling a Utah startup from $20M to $450M in sales, and later launching a COVID testing lab that served thousands of people a day, Jon stumbled across GameDay Men’s Health on LinkedIn. Within weeks, he went from curious prospect to signing a five-territory deal in one of the fastest-growing franchises of all time.

In this episode, Jon shares:

• How his early startup and healthcare experiences prepared him for the complex operations of a medical franchise.
• Why GameDay’s simplified “one-hour testosterone optimization” model is a breakthrough compared to traditional healthcare.
• The financing and deal structure he used to secure five territories — and why he approached it like a venture deal.
• What it really takes to open and operate a GameDay clinic: site selection, buildout, staffing, and customer acquisition.
• The emotional stories of patients whose lives were transformed — including one man who told Jon, “You saved my life”.
• His exit strategy, what makes franchising attractive to him, and whether he’ll expand into other brands in the future.

This is a deep dive into how a first-time franchisee can leverage entrepreneurial experience to thrive in one of the fastest-selling franchises in history.