On this episode, we’re joined by Hank Watt, Co-founder of Nature’s Wild Berry, the miracle fruit brand that transforms sour and bitter foods into sweet, candy-like treats - without sugar or artificial sweeteners.

After losing 80 lbs and reversing pre-diabetes using miracle berries to sweeten his green juices, Hank teamed up with chef Juliano Bonanni to launch a business around this West African fruit.

Today, Nature’s Wild Berry is riding a wave of viral content, Amazon success, and a deal with Mark Cuban and Lori Greiner on Shark Tank.

Hank breaks down the origin story, what happened leading up to Shark Tank and after the episode aired, and why he’s deliberately holding off on retail until the brand reaches mass awareness.

We also dig into how Gary Vaynerchuk and his team changed their growth plan.

Episode Highlights:

🍋 Losing 80 lbs thanks to the miracle berry
📺 How Shark Tank changed the game overnight
📦 Why Amazon is their core channel (and what Hank learned about product reviews)
🏪 When retail expansion makes sense—and when it doesn’t
🎥 Gary V’s UGC growth advice
🧪 New formats, clinical use cases, and the long-term vision
📈 Trends Hank is watching in sugar reduction, functional ingredients, and consumer behavior

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Table of Contents:

00:00:00 – Intro
00:54:05 – Nature’s Wild Berry origin story and the magic behind the berry
07:13:18 – The Shark Tank experience
11:00:04 – Focusing on Amazon
16:27:18 – Expanding into retail
19:23:08 – Gary V’s UGC recommendation
21:18:12 – Product roadmap
22:45:13 – Brands and trends Hank is tracking

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Links:

Nature’s Wild Berry – https://www.natureswildberry.com
Follow Hank on LinkedIn – https://www.linkedin.com/in/hankwatt/
Follow me on LinkedIn – https://www.linkedin.com/in/adam-martin-steinberg/
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