Hailey Bieber's Billion-Dollar Empire: Inside Her Soaring Success and Personal Journey
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Hailey Bieber's Billion-Dollar Empire: Inside Her Soaring Success and Personal Journey
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Hailey Bieber has been making headlines this week for both her entrepreneurial triumphs and her personal life. Harper’s BAZAAR recently featured her in a Q and A that uncovered her digital routines and kitchen obsessions, revealing she’s mapped her “whole life” out on Pinterest with a special focus on food and recipes. She described herself as a capable but occasionally lazy cook, currently obsessed with cottage cheese pairings like cottage cheese with eggs and even cinnamon rolls. This insight drew nearly a hundred thousand views, showing just how much the public is tuning in to her next move. She also confirmed her comfort watches, nail favorites—clear with chrome gel is her signature—and a nostalgic love for “Desperate Housewives” as well as her obsession with vintage baby clothes and all things Japan, especially Tokyo’s matcha and vintage shopping, reinforcing that her lifestyle influence extends far beyond beauty.
On the business front, the blockbuster news is that her beauty brand, Rhode, was acquired by e.l.f. Beauty in a staggering one billion dollar deal this spring. According to The Hollywood Reporter and covered widely by outlets such as AOL and Women’s Wear Daily, Hailey remains central to Rhode’s creative direction, assuming the title of Chief Creative Officer and Head of Innovation while also serving as a strategic advisor to e.l.f. She expressed her excitement on Instagram, thanking her team and Rhode’s global community, and underlining her ambition to scale the brand even higher. The structure of the deal pulls in six hundred million dollars upfront, plus two hundred million in e.l.f. stock and another two hundred million as a potential earnout, an arrangement that reportedly has put her net worth above husband Justin Bieber for the first time. Forbes has yet to weigh in with their own estimate, but Celebrity Net Worth calculates hers around three hundred million.
Rhode’s rise is still a phenomenon. The brand’s viral “Lip Case”—a phone case that carries your favorite Rhode lip treatment—sold out immediately last year, creating a new intersection of beauty and tech. Marketing and beauty commentators credit this innovation, and Hailey’s 54 million Instagram followers, for redefining expectations in the five-hundred-billion-dollar beauty industry. Rhode’s continued expansion into Sephora, celebrated with a glitzy launch in New York, cements Hailey’s presence as more than just the face of the brand.
Meanwhile, family life is equally prominent in her public persona. On October 6, social media buzzed with a series of sweet Halloween-themed snaps featuring Hailey with 13-month-old son Jack Blues, taken at home with husband Justin Bieber. The posts have been embraced by fans as a look into her quieter, more domestic side, offering a counterweight to her corporate power moves.
Fashion-wise, Hailey has been celebrated as the face of DKNY’s Fall 2025 campaign. Throughout the week, images from DKNY in Madrid showcased her “quiet confidence, creative vision, and intuitive style,” igniting buzz on both sides of the Atlantic and fueling major social media chatter across official DKNY and fan accounts.
To sum up, Hailey Bieber’s week blends definitive milestones with moments of personal candor—she’s the billion-dollar businesswoman bringing “hyperfixation” to new food trends, the hands-on mom sharing family snapshots, and the global style icon anchoring major campaigns, all while her every move continues to shape her next era. Public interest in her isn’t likely to fade anytime soon, given both her relevance and her relentless pace. No major scandals or controversies have broken—just steady headlines documenting a life and brand in ascendance.
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This content was created in partnership and with the help of Artificial Intelligence AI
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