Hailey Bieber's Billion-Dollar Beauty Empire: Rhode's Historic Acquisition and Her Skyrocketing Net Worth
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Hailey Bieber's Billion-Dollar Beauty Empire: Rhode's Historic Acquisition and Her Skyrocketing Net Worth
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Just days ago, I finalized one of the biggest deals of my career. According to The Hollywood Reporter and AOL, e.l.f. Beauty acquired my skincare brand Rhode for an eye-popping $1 billion, making it the largest deal in the company's history. The arrangement featured a $600 million cash payout upfront, another $200 million in e.l.f. stock, and a $200 million earnout over three years. People magazine describes the payout as generous, although the exact percentage of my ownership isn't publicly disclosed. Most outlets estimate that my personal net worth now tops $300 million—higher than Justin's, which is valued at around $200 million. Importantly, I’m not parting ways with Rhode; I’ll remain Chief Creative Officer and Head of Innovation, driving the brand on global expansion and creative product launches.
My own social media this week focused squarely on Rhode's latest reveal. The official Oct. 7 launch included a sultry photo carousel shot in a dimly lit bedroom, which highlighted our new peptide-based under-eye patches. The images played up hydrated skin and effortless beauty, with matching black bedding and a bold, moody palette. The final shot featured me removing the eye patches, drawing attention to their brightening, de-puffing benefits. Justin chimed in with a cheeky Instagram Story repost of my photos, overlayed with the track “Shake Dat A– (Twerk Song)”—his playful way of supporting my business moves.
Beyond business, my family life has found a sweet spot in the public eye. I joined Justin and our son Jack Blues, now 13 months, to mark the start of “Jacktober” on Instagram—an affectionate nod to October and Jack's pumpkin patch adventures. Jack wore a “Justin” hoodie featuring his dad and supported Toronto’s hockey team. We’ve leaned into the festivities, sharing snaps of pumpkin displays and skeletons labeled “Jack's Patch.” People reports that we celebrated seven years of marriage and made headlines earlier this fall with PDA-filled pool photos in Indio, California. Friends close to us say parenthood has strengthened our bond and deepened our priorities. Our son, Jack Blues, remains the center of our lives, with both of us actively carving out time for family amid intense work schedules.
Public appearances are keeping my calendar busy. At the Sept. 4 Rhode x Sephora launch in Times Square, I wore a silvery top and mini for the event and switched to a butter yellow leather jacket for business meetings earlier that day, as covered by Just Jared. In Paris, cameras caught me front row at Saint Laurent’s runway, joining Madonna and Rosé among other global names.
Social media has been on fire with speculation about my Rhode windfall and my personal life. Headlines from Koimoi underscore the fierce competition with Selena Gomez over net worths, noting how “lip oils and serums” have pushed my star brand into CEO territory. Gossip columns continue to churn up comparisons—for now, rare beauty’s empire may rank higher, but the gap has closed dramatically this week.
Ultimately, I’m celebrating a milestone that signals both financial clout and lasting influence in the world of beauty and lifestyle. The billion-dollar acquisition stands as a historic moment, with massive implications for celebrity entrepreneurship and my own future as a mogul, mother, and innovator. All signs point toward a new chapter, not only for Rhode but for my personal narrative in the spotlight.
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This content was created in partnership and with the help of Artificial Intelligence AI
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