Hailey Bieber's Billion-Dollar Beauty Empire: Balancing Business, Family, and Style
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Hailey Bieber's Billion-Dollar Beauty Empire: Balancing Business, Family, and Style
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Hailey Bieber has made waves over the past few days through a mix of high-profile business moves major headlines and public appearances. The most significant development is the billion-dollar acquisition of her skincare brand Rhode by ELF Beauty announced back in May but lately it’s still driving major conversation according to Parade and The Hollywood Reporter. Hailey who remains Rhode’s Chief Creative Officer and Head of Innovation has been celebrating this deal across her social media noting the partnership as the next chapter for both her personally and the brand itself. The Wall Street buzz surrounding this acquisition is central to her recent biography as it’s a milestone that instantly raised her net worth estimate to around three hundred million dollars eclipsing that of her husband Justin Bieber. Forbes is yet to weigh in with its own figure but the consensus places Hailey near the very top of young celebrity entrepreneurs. Women’s Wear Daily reports she continues actively guiding Rhode’s creative future with ELF and keeping fans lured in with product launches that often sell out instantly.
On August twenty-eighth Hailey was seen separately arriving for Justin Bieber’s basketball tournament after hosting her own sold-out Rhode event in LA. Fashion outlets like Just Jared and DailyMotion spotlighted her understated street style—a cropped leather jacket classic tee loose jeans and sunglasses—that’s already turning into this week’s look to copy. Justin meanwhile wore his team’s Skylrk jersey but the couple gladly shared PDA courtside reinforcing the narrative that despite career pushes they still prioritize family moments.
Recently Hailey’s been visible at top-tier LA restaurants Giorgio Baldi for a date night this month and she’s also in viral Instagram moments with Justin whose posts of loved-up selfies and video calls reveal a unified front. PEOPLE reports their son Jack Blues just celebrated his first birthday with a camp-themed party and this family growth is being wrapped into Justin’s new music with lyrics in songs like Walking Away and Daisies triggering more speculation about marital devotion but those reports remain in the realm of fandom guesses rather than verifiable quotes.
Rhode’s billion-dollar deal has further stoked conversation within the beauty industry as other celebrity founders like Gwyneth Paltrow are reportedly considering similar sales in its wake says Reality Tea. Meanwhile Hailey’s continued blending of YouTube content—her What’s In My Bathroom and product-focused videos—has merged her influencer persona with her business profile seamlessly and is often cited as the playbook for modern celebrity entrepreneurship in digital media circles such as Dot.LA.
Hailey has not commented on any controversies nor have any major negative news cycles emerged in verified outlets over the past few days. In summary Hailey’s public narrative this week is about sealing her place in beauty and business history while balancing family appearances personal style and a powerful social media presence that keeps fans and competitors on watch.
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