What does it take to lead with purpose when the stakes are high—and across very different worlds?

In this HOW Conversation, Dana Born sits down with Bob McDonald, former Chairman, President, and CEO of Procter & Gamble and former Secretary of the U.S. Department of Veterans Affairs, to explore the principles that have guided his leadership across the military, business, and public service.

Bob shares why values can serve as a compass in a volatile, uncertain, complex, and ambiguous world; how leaders can build cultures of trust through their everyday behaviors; and why the “how” of achieving results matters just as much as the results themselves.

Drawing on lessons from his time at P&G, the VA, and in the U.S. Army, Bob also discusses servant leadership, leading through pressure and uncertainty, developing the next generation of leaders, and the importance of remaining a lifelong student of leadership.

At the heart of the conversation is a simple but powerful idea: leadership is not just about what you accomplish, but how you accomplish it.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/

What does it take to lead when everything around you is changing?

In this HOW Conversation, former 7-Eleven and Blockbuster CEO James Keyes joins HOW Fellow Dana Born to explore why great leadership isn't about avoiding disruption—it's about responding to it with clarity, confidence, and purpose.

Drawing on a remarkable journey from childhood adversity to leading global brands, Jim shares the lessons that shaped his leadership philosophy, including why "change equals opportunity," how resilience is built, and why education may be the greatest investment we can make in humanity's future.

Whether you're leading a team, navigating uncertainty, or preparing for what's next, this conversation offers practical insights for leading with courage, purpose, and moral clarity.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/

In moments of uncertainty, leadership is revealed.

Former U.S. Sec Def Mark Esper joins Dov Seidman for a conversation about the principles that guide leaders through crisis, complexity, and change. Reflecting on his experiences leading one of the world's largest institutions during the pandemic and social unrest, Esper shares lessons on integrity, trust, resilience, and service.

Together, they explore how leaders can remain faithful to their values when it's inconvenient, empower others through trust and accountability, and create cultures where character scales beyond the individual. This is a conversation about what endures when circumstances are constantly changing—and why moral leadership remains essential to building a future where we rise together.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/