What does it take to lead with purpose when the stakes are high—and across very different worlds?

In this HOW Conversation, Dana Born sits down with Bob McDonald, former Chairman, President, and CEO of Procter & Gamble and former Secretary of the U.S. Department of Veterans Affairs, to explore the principles that have guided his leadership across the military, business, and public service.

Bob shares why values can serve as a compass in a volatile, uncertain, complex, and ambiguous world; how leaders can build cultures of trust through their everyday behaviors; and why the “how” of achieving results matters just as much as the results themselves.

Drawing on lessons from his time at P&G, the VA, and in the U.S. Army, Bob also discusses servant leadership, leading through pressure and uncertainty, developing the next generation of leaders, and the importance of remaining a lifelong student of leadership.

At the heart of the conversation is a simple but powerful idea: leadership is not just about what you accomplish, but how you accomplish it.

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority. We are creating the tools leaders need to make principled, ethical and values-based decisions. We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.

Learn more at https://thehowinstitute.org/