
HEDONIC EATING - The Food Industry Is Winning—And We're Letting It
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This 28-day program is all about reclaiming food quality, reducing inflammation, and resetting your understanding of nourishment. It’s soy-, dairy-, gluten-, and added sugar–free. Learn more at www.tight28.com
🎙️ Episode OverviewIn this episode, Joanne breaks down the two dominant eating models:
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Homeostatic Eating: eating driven by biological hunger cues
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Hedonic Eating: eating driven by pleasure, emotions, and dopamine hits
And then layers in how the rise of weight-loss medications, engineered food, and cultural shifts are shaping the future of our health—one dopamine snack at a time.
🧠 Topics Covered1. Hedonic vs. Homeostatic Eating
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Why most of us are eating for pleasure, not hunger
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How the food industry hijacks flavor, texture, sound, and smell to keep us eating
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The engineering of hyper-palatable foods that override satiety
2. GLP-1 Medications and Hunger Suppression
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Appetite suppression vs. metabolic impact
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Can your metabolism still slow down if you’re not hungry? (Spoiler: yes)
3. Cultural Shifts in Movement
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Two generations ago: movement was built into life
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Now: drive-thrus, delivery, and gym opt-outs
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Gen Z: 37% would rather take a pill than move
4. Parental Modeling and the Generational Impact
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Kids of inactive parents are 5–6x more likely to be sedentary
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The ripple effect: kids never seeing parents exercise means habits disappear entirely
5. The Blue Zone Model
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No macros. No medications. Just movement, consistency, and unprocessed food
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Rice, legumes, bread, wine, and olive oil—not low carb, just real food
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A strong reminder of what health actually looks like
6. What the Food Industry Is Doing (It’s Wild):
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Flavor layering and bliss point engineering
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Sound design: louder crunch = more satisfaction
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Emulsifiers, salt crystal tech, and texture manipulation
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Micro-snacks designed specifically for medicated, low-appetite users
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Marketing “protein bars” and “health snacks” that are actually dopamine bombs
7. The Leptin and Metabolism Connection
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Losing fat lowers leptin, which tells the brain to slow your metabolism
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Even if meds suppress appetite, the body still conserves energy
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Long-term consequences of rapid weight loss without preserving muscle
8. Generational Futures: What Happens Next?
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If hunger is “bad” and satiety comes from a pill, how do we teach nourishment?
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If kids never see activity, how will they know it’s vital?
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What if inflammation becomes the new “normal”?
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60%+ of U.S. calories now come from ultra-processed foods
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1960s men ate 3,000+ calories daily and were leaner—because it was real food
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A 2015 study showed fiber alone created weight loss equal to full diet plans
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A 2020 review: polyphenol-rich foods reduce fat without changing calorie intake
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37% of Gen Z plan to skip the gym and use weight-loss drugs instead
We’re not demonizing medication. We’re calling for awareness. If we don’t pay attention now, the next few generations may live in a world where:
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Hunger is “bad”
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Exercise is forgotten
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Health is just a number on the scale
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And food is nothing but chemically enhanced pleasure
Ready to reset? Join Joanne inside Tight28 – starting this Sunday. A return to real food, intentional movement, and a body that works—not just looks.