What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture.

For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow.

In this episode, Jorge shares his approach to running a company, connecting with your co-founders, and creating a positive working culture at AssetMule, a platform for product marketers to build interactive sales assets that engage buyers and win more business.

Here's what’s in store:

🔥 Finding the Right Co - Founders - Learn the green and red flags to watch for when choosing a co-founder to ensure a successful partnership.

🔥 B2B Founder Tactics - Get insights into the tactics Jorge uses to drive his B2B business forward and make meaningful connections with customers.

🔥 Burnout Management - Discover how to juggle multiple roles—sales pro, market researcher, product marketer—and maintain balance and well-being.

Jorge also challenges outdated notions of leadership, arguing that empathy and authenticity can be just as powerful as ambition. He debunks the myth that you need to be harsh to succeed and shares why being heart-centered can lead to better outcomes for your team and your business.

Don’t miss this episode if you’re looking for fresh perspectives on leading a startup.

Tune in and learn how:

Ever wondered how to transform field marketing from routine to remarkable?

Today, we're diving into the playbook of an event marketing maestro who's redefining the rules of the game. We're thrilled to welcome Ajay Ravichandran, Field Marketing Lead at Everstage, to Growth Marketing Camp.

In this episode, Ajay opens the curtain on the methodologies that are setting new benchmarks in the industry. Here's a glimpse of what we cover:

🔥 Field Marketing Masterclass (how to seamlessly weave field marketing into your broader GTM strategy)

🔥 Predictability in Events (Ajay’s approach to ensuring every stage of an event is a success, from planning to execution)

🔥 Curated Experiences that Convert (the art of designing personalized events that resonate deeply with your ideal customers)

🔥 Cracking the C-Suite Code (strategies for aligning field marketing with company goals and securing executive buy-in)

Ajay also dives into the power of cross-team collaboration, the importance of measurable outcomes, and why field marketing should be viewed as a crucial part of a company’s growth strategy, not just a series of events.

This episode is brimming with actionable insights, strategic advice, and Ajay’s unique perspective on how to make field marketing a cornerstone of your company's success.

Tune in and discover how to elevate your field marketing game.

Have you ever wondered how to grow your business through the power of community?

You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp.

In this episode, we delve into the innovative growth strategies behind this successful brand and offer a treasure trove of advice for marketers aiming to leave a lasting impression and drive brand growth and user acquisition. We discuss:

🔥 Community Building 101 (how & why of community marketing)

🔥 The art of employee advocacy (and how to foster a culture of creativity and support within teams)

🔥 Apollo’s LinkedIn strategy (& the unconventional yet effective marketing tactics that have led to impressive organic growth)

🔥 The genius behind the Customer Advisory Boards (& the importance of building deep customer relationships)

The episode is packed with creative marketing insights, personal anecdotes, and practical tips for all marketing professionals. Enjoy!