This week's episode: cool people doing cool shit at cool companies.

Chelsey sits down with Jillian Als, CMO at Leadfeeder, where she runs brand, demand, and revenue at a global scale. After nearly 20 years in B2B SaaS, Jillian has done the demand gen CMO playbook and is now leaning hard into brand as the moat.

Jillian breaks down how she rebranded Dealfront back to Leadfeeder in 90 days, why brand is the most underrated unlock in an AI-disrupted GTM world, and how to make in-person marketing pencil out even when your average deal size is small.

In this episode, Jillian covers:

• Why brand is the new moat (and why the demand gen CMO era is shifting)
• How she pulled off a full rebrand in 90 days with a remote team
• The narrative work that has to happen before the visual identity does
• Why marketers smell BS faster than any other audience
• How to make in-person marketing work on a transactional, lower ACV business
• How to build a business case for IRL budget when you have zero to start
• The "warm bound" play replacing spray and pray outbound
• Where AI is actually unlocking creativity (and where it's just hype)

Such a fun listen with one of the sharpest marketing voices in B2B SaaS.

Follow Jillian on LinkedIn and check out Leadfeeder.
LinkedIn: https://www.linkedin.com/in/jillianals/

Leadfeeder: https://www.leadfeeder.com/

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Growth Department slows the conversation down so founders and business leaders can go further, faster.

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This week's episode: cool people doing cool shit at cool companies.

Chelsey sits down with Danielle Spinelli, AKA "Fraud Girl," Director of Partnerships at GenLogs, host of the Tell Me Everything podcast, and 2024 Women in Logistics Award winner.

After 8 years as a carrier sales broker handling high-value freight like copper and electrical wire, Danielle became one of the most trusted voices in carrier vetting and cargo theft prevention in the industry.

In this episode, Danielle covers:

• How she went from rolling the dice on loads to fraud-fighting detective work
• How Genlogs uses a national camera and sensor network to recover stolen freight
• The hidden national security risk behind stolen US cargo
• How she built the "Fraud Girl" brand organically
• Why the next era of brokering is going back to human carrier relationships
• The Women in Supply Chain girls' trip happening in Charleston

Such a fun, fast-moving episode packed with real-world stories from one of the most respected voices in logistics.

Follow Danielle on LinkedIn, listen to Tell Me Everything, and check out Genlogs.

Connect with Danielle on LinkedIn: https://www.linkedin.com/in/daniellespinelli11/

Check out her podcast: https://www.tellmeeverythingpod.com/

Check out GenLogs: https://www.genlogs.io/

Growth Department slows the conversation down so founders and business leaders can go further, faster.

If this episode helped you think differently, follow the show and share it with someone building alongside you.

Ed Hayes has spent 20+ years designing brands, and he's watching something flip. While the rest of the world races toward frictionless, AI-streamlined everything, the smartest brands are doing the opposite. They're adding friction on purpose.

Chelsey and Ed get into the analog revival happening across categories: Birkenstocks, Le Labo, A24, and a taco shop in NYC that refuses to translate its menu. They cover why brand architecture is being designed to slow people down, how friction is becoming a premium signal, and whether "brand" even survives once AI takes over the shopping experience.

If you're a growth or brand leader trying to figure out where the puck is going, this one is full of examples you'll keep thinking about.

Follow Ed on LinkedIn: https://www.linkedin.com/in/edward-hayes-8846a5232/

Check out Bloom's projects here: https://www.bloom-london.com/

Follow the show and subscribe so you never miss an episode!

Growth Department slows the conversation down so founders and business leaders can go further, faster.

If this episode helped you think differently, follow the show and share it with someone building alongside you.