Marketing is shifting faster than most teams can process. AI is automating the mechanics. Performance channels are more crowded than ever. And founders are asking the same question: what actually creates durable advantage now?

In this episode, Chelsey sits down with Anthony Kennada to unpack what he learned building the Customer Success category at Gainsight, why category creation is harder than people admit, and why he believes the next era of marketing belongs to brands that embrace what machines cannot replicate. From conferences that built movements to the 95–5 rule and the rise of analog experiences, this conversation connects the dots between strategy, storytelling, and staying human in an AI-driven world.

You’ll walk away with practical insight on:

• What category creation really requires and when it makes sense
• How to build trust with the 95% of buyers who are not ready yet
• Why 80% of marketing may be automated and what remains
• What Brand Humanity means for founders and CMOs
• How smaller companies can compete without massive budgets
  
  

If you’re building, repositioning, or preparing for the next shift in marketing, this one is worth your time.

About Anthony Kennada
Anthony is a B2B marketer who believes business brands should feel human. As the first Head of Marketing at Gainsight, he helped build the Customer Success category and scale the company from early stage to over $100M in ARR and a $1.1B acquisition. He later served as CMO at Front and Hopin, founded AudiencePlus, and now leads Goldenhour, a movement helping founders and CMOs put Brand Humanity into practice.

LinkedIn: https://www.linkedin.com/in/akennada/

X: https://x.com/akennada

Instagram: https://www.instagram.com/akennada

Anthony's site: https://www.kennada.com/

goldenhour website: https://goldenhour.net/

Check out Anthony's podcast, Brand Humanity:

https://podcasts.apple.com/us/podcast/the-brand-humanity-show/id1830643380

Thank you for listening! If you liked the ep, we'd love to have you along for the ride! You can subscribe, follow, and share with a founder who is thinking about the future of their brand.

Growth Department slows the conversation down so founders and business leaders can go further, faster.

If this episode helped you think differently, follow the show and share it with someone building alongside you.